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Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

Honda reports $2.3 billion profit despite pandemic

TOKYO — Japanese automaker Honda reported Friday that its profit rose 23% in the last quarter, despite a pandemic that has slammed businesses around the world. Tokyo-based Honda said its July-September profit was 240.9 billion yen ($2.3 billion), up from 196.5 billion yen a year earlier, as the auto market recovered in some parts of the world. Honda said it carried out aggressive cost cuts that involved a “fundamental review” of its operations. The situation was also improving from earlier this year, when lockdowns and other problems related to COVID-19 caused disruptions of some production and an inventory crunch. Quarterly sales slipped to 3.65 trillion yen ($35 billion) from 3.73 trillion yen the same period a year earlier. Honda warned that uncertainty remains amid rising COVID-19 cases. But the company stressed it was managing to cling to profitability. Reflecting that upbeat mood, Honda raised its profit forecast for the fiscal year through March 2021 to 390 billion yen ($3.8 billion) from an earlier projection for 165 billion yen ($1.6 billion). The latest forecast is still lower than the 455.7 billion yen profit Honda booked in the previous fiscal year. Honda sold slightly more vehicles in the quarter through September at 1.25 million vehicles, compared to 1.24 million vehicles in the same period of 2019. But it sold fewer motorcycles at nearly 4.5 million motorcycles, down from nearly 5.1 million. Kohei Takeuchi, a senior Honda manager, said much of the damage to sales likely came from the pandemic, though he hesitated to blame the entire decline on the pandemic. Executive Vice President Seiji Kuraishi told reporters Honda is bullish on shifting its lineup to ecological models to keep up with the global efforts to curb carbon emissions and global warming. Also Friday, Toyota raised its full year fiscal forecasts to a 1.4 trillion yen ($13.5 billion) profit, after reporting results that appear to show a gradual but sure recovery. Its profit fell 11% in the last quarter. Nissan reports financial results next week. Related Video: Earnings/Financials Acura Honda

Acura to unveil 2019 RDX production version in New York

Acura says it will unveil the all-new 2019 RDX crossover at the New York International Auto Show along with a new A-Spec sport variant. Acura unveiled the RDX Prototype in January in Detroit, saying it was a close representation of the production version, save for the more concept-y side mirrors and larger wheels. It released a teaser image Monday of the A-Spec front end featuring a special badge along the side fender. It's the first application of the sport appearance, which the company says "adds sport appearance detailing, inside and out," on an Acura SUV and is supposed to be part of all core Acura models in the future. View 12 Photos Due to go on sale midyear, the 2019 RDX was designed and developed in the U.S. for the first time. Its styling is courtesy of the brand's design studio in Los Angeles, while engineering was handled in Raymond, Ohio. It's set to be built at Acura's assembly plant in East Liberty, Ohio, while the 2.0-liter four-cylinder VTEC Turbo engine will be made in nearby Anna, Ohio. The third-generation of the crossover takes its cues from the Precision Concept and Precision Cockpit concept, both from 2016. It gets a new Acura-only platform that sheds weight and stiffens the body, and it adds more interior space, rear legroom and cargo space, a panoramic sliding moonroof. The reveal will be live-streamed starting at 12:15 p.m. ET March 28 on Acura's YouTube, Facebook and Twitter channels. Related Video: Image Credit: Acura New York Auto Show Acura Crossover Luxury acura rdx 2018 new york auto show