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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura TLX GT Racecar bringing the 'X factor' to Pirelli World Challenge

One doesn't normally think of Acura offering anything to mix it up with the SRT Viper, Lamborghini Gallardo, Mercedes-Benz SLS AMG, Nissan GT-R, Audi R8 and Ferrari 458 Italia (at least while the NSX is still off in the ether), but that's exactly what's about to happen. Honda's premium outpost is jumping into the top tier of the Pirelli World Challenge with this 2015 TLX GT.
The surprise reveal of this racecar at today's Detroit Auto Show will be campaigned by RealTime Racing, no stranger to racing Acuras, in the GT class (previously, the team had campaigned the series a rung down in GT-S).
The racecar is powered by a twin-turbo variant of the direct-injected V6 to be found in the production TLX sedan, right along with its Super-Handling All-Wheel Drive system. There's no word on how much power this HPD-massaged engine will put out in race trim, but we won't have to wait long to hear it fire up - the car is set to take to the track with team owner Peter Cunningham at the wheel in the next few weeks.

2019 Quail Motorsports Gathering Mega Photo Gallery | Automotive Excellence

For the past 17 years, enthusiasts have flocked to The Quail Motorsports Gathering to see some of the hottest vehicles that automakers the world over have to offer. As you'll see below, 2019 is no different. We've collected image galleries of some of the best and most interesting vehicles that were on display at the event this year, and we've organized them in no particular order below. You'll see older vehicles rubbing fenders with brand-new models, from classic McLaren F1s to the very latest from Bugatti. Enjoy! McLaren F1s at the Quail 01-mclaren-f1-quail View 25 Photos 2020 Rezvani Beast at the Quail 01-2020-rezvani-tank-quail View 11 Photos 2020 Lexus LC Inspiration at the Quail 01-2020-lexus-lc-inspiration-quail View 9 Photos 2020 Acura NSX at the Quail 01-2020-acura-nsx-quail View 8 Photos De Tomaso P72 at the Quail 01-de-tomaso-p72-quail View 13 Photos Ferrari P80/C at the Quail 01-ferrari-p80-c-quail View 12 Photos SSC Tuatara at the Quail 01-ssc-tuatara-quail View 13 Photos Scuderia Cameron Glickenhaus Baja Boot at the Quail 01-scg-baja-boot-quail View 12 Photos 2020 Drako GTE at the Quail 01-2020-drako-gte-quail View 9 Photos Acura Type S Concept at the Quail 01-acura-type-s-concept-quail View 12 Photos Pagani Huayra BC Roadster at the Quail 01-pagani-huayra-bc-roadster-quail View 15 Photos Lotus Evija at the Quail 01-lotus-evija-quail View 14 Photos Lamborghini Huracan Evo GT Celebration at the Quail 01-lamborghini-huracan-evo-gt-celebration-quail View 11 Photos Lamborghini Aventador SVJ 63 Roadster at the Quail 01-lamborghini-aventador-svj-63-roadster-quail View 16 Photos Aston Martin Valhalla at the Quail 01-aston-martin-valhalla-quail View 16 Photos Bugatti Centodieci Unveiling 01-bugatti-centodieci-quail View 17 Photos Featured Gallery Quail, A Motorsports Gathering 2019 View 38 Photos Misc. Auto Shows Acura Aston Martin Bugatti Ferrari Lamborghini Lexus Lotus Convertible Coupe Special and Limited Editions Performance Classics Sedan The Quail