Navigation Package Low Miles 4 Dr Sedan Automatic Gasoline 3.5l V6 on 2040-cars

Auto blog

2019 Acura MDX refresh brings some sharp enhancements

The outgoing Acura MDX has nothing to be ashamed of, but the thing about refreshes is that the engineers and product teams always have something to fine tune. Some of it is planned in advance — the cosmetic upgrades and the A-Spec trim were probably always part of the product roadmap. But there are also some tweaks that seem to be a response to customer feedback. Let's take a closer look. Most important, some of the goodies reserved only for the old Sport Hybrid will now be available on all MDXs. Notably, the Active Damper System — a continuously adjustable valve that controls the flow of hydraulic fluid within the damper — is available on non-hybrid MDXs for the first time. The system has several settings, from plush to firm. We found this system worked very well on the Sport Hybrid during our first drive, so it's a useful upgrade that buyers will be able to readily appreciate. Next up is an A-Spec appearance trim, which looks sportier but doesn't offer any additional performance or comfort features, just like the rest of Acura's A-Spec models at this point. For the MDX, wider 20-inch wheels and a combination of gloss black and "dark chrome" trim compliment a revised front fascia and grille. Inside, the seats get a mix of Alcantara and leather with contrasting stitching, there are unique gauges, sport pedals, and a thicker steering wheel. It looks decent enough, particularly inside, and there's enough there to make the trim stand apart from the more pedestrian trims. Oh, and there's an exclusive color: Apex Blue Pearl. A quick aside on prices: The base MDX without SH-AWD runs an MSRP of $45,295, and the A-Spec (only available with SH-AWD) is $55,795. Normal MDXs get a few more color options, although they'll cost extra: Majestic Black Pearl, Performance Red, and Canyon Bronze Metallic. One no-cost color option that's new is Gunmetal Metallic. Inside, there are some additional interior options, like Desert Olive Ash wood trim, contrasting seat stitching, and standard 4-way power lumbar adjustment on the front seats. Advance Package MDXs get wider 20-inch wheels, too. And now on to those tweaks and enhancements that might not have been planned a long time ago in a product meeting far away. The engine stop/start function has been tweaked to be smoother and quicker, thanks to an upgraded brake sensor and some software tweaks.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2019 Acura NSX vs. 1991 Acura NSX | Respect your elders

A car that forces the competition to head back to the drawing board does not come around often, especially when that competition happens to be Ferrari. Honda achieved such a feat back in 1991 when the original NSX was set loose in the supercar world. Not only did the NSX smack its contemporaries down in terms of performance and technological prowess, it also forced the Italians to make supercars with some semblance of reliability and manners. Spend only a few moments in an original NSX, and its specialness is palpable. The lack of power steering is acutely noticeable at low speed as I roll over little cracks and dips in the road, while the sticky rubber chucks small rocks up into the wheel wells. A near 360-degree view is at my disposal with the bubble-like canopy, and the ground right in front of the nose is visible from my vantage point. This is what control feels like, and we haven't even gotten to the reverie-inducing VTEC noises getting piped right into our eardrums yet. There are no dials to change the throttle response, no buttons to make the steering artificially heavy, no shift paddles behind the wheel to tell a computer to swap cogs. To my right is a manual shifter that can legitimately be described as perfect. This is a 1991 Acura NSX, and it is glorious. For some of the reasons I've briefly described, and plenty more, this car has reached legend status amongst enthusiasts. In the early 2000s it was a sales disaster, outgunned by pretty much every other supercar in the space. Honda/Acura was only working with a 3.2-liter V6 making 290 horsepower when that car finally met its maker after the 2005 model year. As collectable modern classics, the relatively low power output doesn't seem to bother folks spending close to, and over, six digits on low-mileage examples of these cars. What changed? Well, the passage of time tends to be the biggest factor in these things. Also, there's a new NSX out there, reminding the world that the old one exists. And just like when Acura discontinued the original, the new one is mighty expensive, selling in extremely low numbers, and generally regarded as lesser than other options in its class. This time around it has to deal with standout cars like the 911 GT3, McLaren 570S and Audi R8 V10. But perhaps even worse than that, the new NSX must withstand comparisons to the original. Can you think of any other legendary Japanese car with a similar image problem today? Yeah, the Toyota Supra.