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Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

Acura ZDX getting the axe after 2013 despite new updates [w/poll]

The Acura ZDX hasn't exactly lived a conventional existence, so perhaps we shouldn't be surprised that its death announcement isn't going according to standard industry protocol, either. Parent company Honda has taken the unusual step of trumpeting a refreshed-for-2013 model while simultaneously announcing that this will be the model's last year. According to Acura, the model's cancellation comes as the brand "sharpens its focus on new models and core products" like the forthcoming RLX sedan.
The audaciously styled crossover has been, to be charitable, a very reluctant seller since its 2009 introduction, but for 2013, Acura is jazzing up its concept car for the street with new kit. The changes include a lightly reworked front shield grille along with new power folding side mirrors and new tech features including lane departure and forward collision warning systems.
We'd say that announcing the model's discontinuation at the same time one is presenting a freshened model could hurt sales, but we're not sure there's anyone paying attention. Last year, Acura managed to shift just 1,564 units of the ZDX, giving it the No. 4 spot on our Worst Sellers of 2011 list. Through September, Automotive News reports that only 642 examples have been sold in 2012, making it one of the rarest new cars on the market.

Acura TL gets its top chopped

The roofless Acura TL you see above is a product of Newport Convertible Engineering. No stranger to taking the lids off of Acuras - and a bunch of other cars, like this Jaguar XJ and this Toyota FJ Cruiser - NCE says it was the first US coachbuilder to produce an Acura NSX convertible.
NCE says the conversion takes about six weeks to complete, comes with a five-year warranty from the supplier and doesn't void the original warranty from Acura. On top of that, the interior fitments like sun visors, trunk space and rear seat belts all remain unaltered. Customers who are absolutely against the B-pillar can have it removed, but NCE says "The vehicle will be designed differently without the center bar."
To our eyes the TL looks pretty all right without a roof, and with stripes. NCE will shortly be preparing convertible versions of the 2013 Range Rover Supercharged Autobiography, Porsche Cayenne and Cadillac XTS. For Acura owners, there's a press release below with information on NCE if you have a TL and an urge to go way beyond the sunroof.