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Acura to debut RLX sedan and ARX-05 racecar at Monterey

It's Monterey Car Week, culminating in the Pebble Beach Concours d'Elegance, and Acura plans to stay busy throughout, with debuts of its redesigned RLX flagship sedan and ARX-5 prototype racecar at several venues. In advance of those two reveals, Acura released two teaser videos (shown above and below), for those of us who can't make it to Pebble Beach. We told you quite a lot about the RLX last week and about the ARX-5 just before that. Sales of the previous generation have been slow, but this redesign, from its new diamond pentagon grille on back, could rectify that. Acura kicks off the week Tuesday as exclusive automotive sponsor of the Carmel-By-The Sea Concours on the Avenue, in Carmel's Devendorf Park. That's where it will debut the 377-horsepower 2018 Acura RLX Sport Hybrid. The NSX, NXS GT3 racecar, MDX Sport Hybrid and redesigned 2018 TLX A-Spec sedan will also be on display. On Friday at The Quail, Acura will unveil the ARX-05 prototype and will again show off the rest of the lineup. On Saturday, the ARX-05 will join a display of historic Acura racecars at this year's Rolex Monterey Motorsports Reunion. And on Sunday, the ARX-05 will be featured on the lawn at the Pebble Beach Concours d'Elegance. Dave Marek, Acura's global creative director, will serve as a Pebble Beach guest judge. Related Video: Related Gallery 2018 Acura RLX View 11 Photos Image Credit: Acura Design/Style Motorsports Acura Coupe Luxury Racing Vehicles Sedan

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura NSX is industry's first supercar with a female design lead

Michelle Christensen. Unless you've been casting about the web for some behind-the-scenes takes on recent exotic car launches or were unusually curious during the early days of the sport crossover trend, her name probably means nothing to you. She grew up in Northern California, where her family drag-raced. Venerables like the 1932 Ford, Plymouth GTX, and Dodge Super Bee rolled through her family garage. And Christensen grew up designing prom dresses for friends and dreaming of working in a pit crew. In fact, she didn't even realize car design was a real profession until junior high, when her father pointed out Chip Foose at a car show. After that, she was hooked, so she went to Art Center College of Design in Pasadena, where she reimagined the Plymouth Barracuda as her senior project. Today, Christensen can add the title of lead exterior designer on the 2016 Acura NSX to her resume. The first woman to lead the shape of a supercar, Christensen actually opened up her "First!" account with Acura in 2005 when the company swooped her up the night of graduation and she became its first female exterior car designer. Her first sketch on the job was a concept for the ZDX, and the bigwigs chose her design for production. She joined the NSX team after the mid-engined concept was introduced at the 2012 Detroit Auto Show, replacing the front-engined V10 concept (we encourage you to go back and look at what was versus what is). Christensen thereafter led a crew of eight through a rework of the sheetmetal, with the focus being to keep the "emotional, 3-D kind of feeling." Reminiscing about her family's utterly unadorned '32 Ford hot rod, she said the NSX team was committed to keeping the design simple and light. Wind tunnel work led to larger bumper, hood and side intakes for better airflow on the production model. That, along with a switch in engine position, gave them a chance to go aggressive and to not only "punch more holes in it and make it more exotic," but also "take it to the gym and beef it up." In line with its decidedly un-retro rebirth, the third brake light that runs across the decklid is about the only nod to its predecessor. At age 34, we're certain we haven't seen the last of Christensen or her designs. Related Video: