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Acura releases yet another NSX track teaser vid
Sat, 03 Aug 2013On Sunday, August 4th (yep, that's tomorrow), a prototype version of the all-new Acura NSX will make its public track debut ahead of the Honda 200 IndyCar race. Acura has already given us a short video snippet to enjoy, but now it's added one more to get our hearts racing just a little more.
Before you watch it, make sure your speakers or headphones are turned up, because what the low-resolution video lacks in visual quality, it more than makes up for with its audio of the NSX's exhaust screaming as the car tackles Mid-Ohio. And at the end of the video, the caption reads "watch the NSX racing prototype take a lap."
Acura isn't joking either. From what we hear, the car is expected to take one lap before the race and then disappear for the weekend. Scroll down to see and hear the NSX in action.
Production Acura NSX spied getting sharper on the 'Ring
Tue, 22 Jul 2014Acura hasn't been shy about trotting out the concept version of its upcoming NSX hybrid supercar - we've seen it colorized on Facebook, wearing Super GT drag and running wrapped at Mid Ohio - but until now, we've missed seeing the production version at all. Thankfully, our boys in the field have been diligently camped out by the Nürburgring, just the place for Acura engineers to get the NSX shaken down and ready for the public.
The first thing you'll likely notice (and no doubt appreciate) is that Acura is staying very true to the concept car. The same wind-tunnel-carved wedge shape is in evidence in the car's silhouette, and details like aggressively scalloped engine vents behind the cabin have made it through unscathed.
We do notice that there are some vertical elements at the bottom of the front fascia/grille that appear to be revised, and the mirrors are considerably less slinky than those of the concept car. Still, by and large, we're seeing a direct translation from show stand to real life here.
2014 Acura MDX ad campaign the most expensive in brand's history
Mon, 24 Jun 2013Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.
