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2015 Acura TLX production gets underway in Ohio

It's been three months since Acura unveiled the supposedly production-ready TLX sedan at the New York Auto Show, but dealers have yet to receive any units to sell. That's because, as we reported back in April, production of the TLX was pushed back. We're glad to report now, however, that production has commenced at the Marysville Auto Plant in Ohio.
The Honda facility in Marysville, just south of Columbus, also produces the Accord sedan and coupe for local consumption and export. With over 30 years since its founding, the factory has previously handled production of the Acura TL and RDX as well as the company's Gold Wing motorcycles.
The Marysville Auto Plant is one of many facilities which Honda operates in Ohio. Among the others, you'll also find the East Liberty assembly plant that handles the Acura RDX as well as the Honda Crosstour and CR-V, an engine plant in Anna, a transmission factory in Russells Point, several R&D centers, component manufacturers and a new Performance Manufacturing Center being built to handle the coming NSX sports car in Marysville.

This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

Honda recalls 2.23 million vehicles to replace Takata inflators

The Basics: Honda and Acura will recall 2.23 million vehicles in the US. The affected models are: 2005-2012 Acura RL 2007-2011 Honda CR-V 2007-2016 Acura RDX (early production MY 2016 vehicles only) 2007-2014 Honda Ridgeline 2009-2014 Honda Fit 2009-2014 Acura TL 2010-2014 Honda FCX Clarity 2010-2014 Honda Insight 2010-2013 Acura ZDX 2011-2015 Honda CR-Z 2013-2016 Acura ILX (early production MY 2016 vehicles only) The Problem: These vehicles have Takata's PSDI-5 airbag inflator on the driver's side, and this part could rupture if the airbag deploys. Injuries/Deaths: There are no reported ruptures of the PSDI-5 inflator in Honda or Acura vehicles. However, Takata's exploding components have links to at least 10 deaths worldwide because they can spray shrapnel at occupants. The Fix: Honda and Acura dealers will replace the inflators with parts from an alternative supplier. If You Own One: The repairs will begin this summer. Owners will receive a letter notifying them about the recall within 60 days and will get a second message when the parts are available. The company will prioritize older models in high-humidity regions first because these inflators would be most likely to rupture. More Information: Honda and Acura have now recalled 8.51 million vehicles in the US to replace their driver or passenger side inflators. This latest expansion came in the wake of a driver death from an airbag rupture in a Ford Ranger. Ford and Mazda already enlarged their safety campaigns. The National Highway Traffic Safety Administration also announced Audi, BMW, Daimler Vans, Mercedes-Benz, Saab, and Volkswagen would have recalls for this issue, too. Statement by American Honda Regarding Nationwide Recall of Certain Takata PSDI-5 Driver Front Airbag Inflators Feb 3, 2016 - TORRANCE, Calif. Approximately 2.23 million Takata PSDI-5 driver front airbag inflators will require replacement in Honda and Acura vehicles in the U.S. No PSDI-5 inflator ruptures have been reported in Honda or Acura vehicles Takata inflators will be replaced with parts from an alternative supplier with repairs beginning in the Summer of 2016 Based on a recent Defect Information Report (16E-005) from the airbag inflator supplier, Takata, Honda will conduct a national recall (16V-061) of approximately 2.23 million Honda and Acura vehicles in the United States to replace, free of charge to vehicle owners, the PSDI-5 Takata driver front airbag inflators installed in those vehicles.