2014 Acura Tech on 2040-cars

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Acura is bringing back one of the first-gen NSX's coolest colors

Between 1997 and 2003, about 20 percent of first-generation Acura NSXs wore the color Spa Yellow, also known as Indy Yellow in some markets. As the legend of the NSX grew, so did the shiny color's reputation, and today, it's one of collectors' favorites. That's why it was odd that the second-generation NSX has not offered yellow paint ... until now. Acura announced the 2020 NSX will offer Indy Yellow Pearl, a similar-but-new take on the classic. Acura currently offers eight colors on the NSX: Nouvelle Blue Pearl, Valencia Red Pearl, Casino White Pearl, Source Silver Metallic, Thermal Orange Pearl, 130R White, Curva Red, and Berlina Black. Of those, Berlina Black is considered the only heritage color, and now it's getting a partner in Indy Yellow Pearl. Although Berlina Black can be ordered as a standard color, Indy Yellow Pearl will cost an extra $1,000, which seems completely worth it. Spa Yellow, which was the fifth-most-popular first-generation NSX color, was one of two yellows offered back then. For the 2004 and 2005 model years, the last two years of first-gen NSX production, Spa Yellow was replaced with Rio Yellow. The announcement comes ahead of California's famous Monterey Car Week, where the car will make its global in-person debut. It will be shown next to an NSX GT3 Evo racecar on the main strip in downtown Carmel-by-the-Sea, California.  The 2020 Acura NSX starts at $159,495, including destination.

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura TLX GT racecar to make motorsports debut at Detroit Grand Prix

Acura debuted its TLX GT racecar at the 2014 Detroit Auto Show earlier this year, and it looks like the racer is set to get its first competitive outing in Motown as well. The RealTime Racing team is competing with a single car driven by Peter Cunningham for the Pirelli World Challenge rounds during the Detroit Grand Prix from May 30 through June 1.
Honda Performance Development is developing the TLX GT with a direct-injected, twin-turbocharged V6 engine, based on the production, naturally aspirated version, and all-wheel drive helps maintain traction. A second car is being added to the effort later.
The turbocharged Acura sedan will face competition in the series from vehicles like the Audi R8 LMS, Cadillac CTS-V, Dodge Viper, Nissan GT-R, Porsche 911 and more. With the Detroit Grand Prix hosting the sixth and seventh races in the Pirelli World Challenge GT class schedule, it doesn't seem that Acura is expecting to win the series in its debut season, but it will surely gain valuable experience.