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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Junkyard Gem: 1996 Acura 3.5 RL, Rocky Mountain Rambler 500 Edition

Honda had a good sales run with the Acura Legend, the first of the luxury-marque spinoffs from well-known Japanese carmakers to appear on our shores, but times change and the RL replaced the Legend as Acura's flagship starting in the 1996 model year. Here's one of those first-year RLs, found in a Denver boneyard covered in decorations from the Rocky Mountain Rambler 500 road rally. The Rocky Mountain Rambler 500 involves a lot of punitive off-road driving, so cars that have no business on the dirt seem to get coolness points. That makes Honda's most expensive vehicle of 24 years ago a fine choice of ride. I can't determine how well this car did, but the drivers looked optimistic during the inspections last month. Since the ignition key is still in the switch, I'm assuming it wasn't running so well after the rally and the team decided to bid farewell to their Acura in the lowest-hassle way possible: sell it to the nearest U-Pull-&-Pay. The team appears to have gone for a Pirates of the Caribbean theme with their big land yacht. The evil-looking wheel covers looked sharp. However, the Lord Humungus-grade roof spikes really make this car stand out, both on the rally and, now, in the junkyard. It seemed very clean, with the original owner's manual still in the glovebox. The MSRP on this car came to $41,000 in 1996, which amounts to about $69,000 in 2020 dollars. A new Lexus LS 400 cost $52,900 that year, though the $45,700 Lexus GS 300 was more likely to have battled for the money of potential 3.5 RL buyers. The 1996 Infiniti Q45 went for $53,520, while the J30 cost $39,920. The 1996 BMW 530i had a $42,750 price tag, but your Mitsubishi dealer had $25,525 Diamantes that year. Built on the idea that luxury doesn't have to be boring. Take that, Lexus!

Watch an Acura NSX prototype lap the track at Mid-Ohio

As promised, Acura trotted its NSX prototype out to the mass of waiting fans ahead of today's Honda Indy 200 IndyCar race at Mid-Ohio. The hybrid supercar took to the track for a fast lap, and Acura was kind enough to attach a score of cameras to the car in order to share the event with the rest of the world.
The blue-wrapped NSX looks pretty darn good on a race track, if we do say so ourselves, and its V6 engine, coupled with its three electric motors and lithium-ion battery pack, sounds awfully sweet at full song. The automaker is promising to release its new NSX in 2015, which is still quite a ways away, so we don't expect this exhibition lap to be the last time we see a prototype in action ahead of a production debut.
Want to see the video? Of course you do. Scroll down to see the NSX take to the track like a fish takes to water.