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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2022 Acura MDX spy photos show more athletic, TLX-inspired body

Acura's first in-house crossover/SUV is finally ready for another full redesign, and these latest spy photos give us our best look yet. This 2022 Acura MDX was caught by one of our spy photographers with bare minimum vinyl wrap camouflage. As such, we can tell that the new model will be quite a bit more athletic and share many styling cues with the recently revealed TLX sedan. Starting from the front, the MDX features the pentagonal grille from the TLX. While the outgoing version has a similar grille, this one is wider and flatter. It also has headlights that fit with the grille better, adopting a more angular, slimmer shape compared to the old MDX. The grille and headlights sit higher in the front fascia, too. Combined with what looks like a longer nose, the new MDX has a more proud, upright look versus the slumped, slightly minivan-esque design of the current model. Moving around the MDX, we can make out beefier fenders that give the new crossover a wide, sporty stance. The roofline looks a bit lower than the current MDX, furthering the sportier appearance. The rear quarter window also sweeps upward now. This echoes the window line of the TLX. The rear of the MDX is the least interesting, but it still borrows from the TLX. The taillights and the squared-off exhaust tips look just like those of the sedan. Otherwise, the MDX has a fairly generic hatch. Considering how close to production this prototype is, and a leaked Acura product road map, we're expecting the MDX to be fully revealed during this year's auto show season (whatever that may be), so sometime in the fall or winter. We suspect its powertrain lineup will mirror that of the TLX with a 272-horsepower turbocharged 2.0-liter four-cylinder as the base engine, and a Type S version (confirmed by the aforementioned road map) will get a turbocharged 3.0-liter V6 making 355 horsepower. A hybrid model will probably be available eventually, too, but possibly not at launch. Versions powering the front or all four wheels will certainly be available, with the latter using the SH-AWD system Acura has become known for. Related Video:

Go inside the Acura NSX's stunning Ohio factory

If you're going to build a world-class supercar, you need to build a world-class factory. And that's what Honda did with the Performance Manufacturing Center in Marysville, Ohio. We took a tour of the PMC recently for an up-close look at how the new NSX comes to life and documented it in the video above. The PMC was designed for the sole purpose of building the new supercar. Located just up the road from the R&D center where Honda developed the NSX, the factory sits at the heart of Honda's Ohio campus. Walking the factory floor, you can tell the Acura NSX is the pride of the entire Honda Motor Company, and as we saw on our first drive, it's a car worthy of serious lust. So it's no small thing that the Japanese company builds the entire car in America. The factory won't be open to the public, but if you're one of the people with an NSX on order, you'll be able to take a tour yourself later this year. We hope you enjoy the video tour. Related Video: Green Acura Coupe Hybrid Videos Original Video