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Acura Integra Type S briefly teased with wild anime-style video

A year ago, Acura introduced the world to a new anime car-racing protagonist named Chiaki who featured in a series of shorts called Chiaki's Journey. The mini films were a celebration of the Sundance Film Festival in Park City, Utah, Japanese anime, the automaker's fuller Type-S lineup, and the new Acura Integra. A year on, Acura is presenting sponsor and official vehicle at Sundance for the 13th year in a row, so Chiaki's back with new friends and a new ride. As part of a multi-platform ad campaign called "New World. Same Energy," the Japanese luxury brand takes viewers on a tour of "the Acura multiverse" of Type S models set to the soundtrack of Motley Crue's "Live Wire" from 1982.  As with anything set to a Motley Crue song, the video is wall-to-wall fever. Here's Acura's quick map of the kaleidoscopic cosmic terrain traversing six worlds:  Future-verse: The 2023 TLX Type S and the all-new, next-gen 2023 Integra compact sport sedan challenge a hyper-futuristic tech world. Joneses-verse: The 2023 MDX Type S accelerates through a world of similarity – it is so much more than keeping up with the Joneses. Lunar-verse: The 2023 RDX prepares for launch. Anime-verse: AcuraÂ’s favorite anime racing hero, Chiaki, and the 2024 Integra Type S charge up a snowy Pikes Peak Hill Climb.  Racer-verse: Powering through the live-action racing universe is AcuraÂ’s new ARX-06 electrified race car that debuts in competition later this month at the 24 Hours of Daytona. EV-verse: The campaignÂ’s multiverses converge and their Acura energy culminates in a spark that unlocks the futuristic world of the Acura Precision EV Concept. Because the Integra Type S in the ad (at 0:38) is a Pikes Peak hill climber, it's bolted up with some equipment we definitely will not see on the options list when the production version arrives this summer. The Acura Precision EV Concept is treated more like something from this universe, previewing the styling of the 2024 Acura ZDX and ZDX Type S we're going to meet later this year. Acura says the "New World. Same Energy" campaign will run through March Madness.  Related video:

Powerball winner's first purchase will be used Acura NSX off Craigslist

We don't play the lottery very often, but when we do, even a five-dollar win is cause for celebration. So we can't possibly imagine how Paul White from Minnesota is feeling after scoring a third of this week's $448 million Powerball jackpot. It has to be an overwhelming experience, but we think he's going to end up handling it well if his first press conference is any indication.
Like some of us, White has a pretty reasonable idea of what his first purchase is, and boy, is it a good one: an early Acura NSX. Yes, this man has class. Rather than run out and buy a clichéd Rolls-Royce or Lamborghini, his first instinct is to go pick up a $30,000 Acura that he has been eyeing on Craigslist for months. It's enough to make us wonder if he'll use his winnings to get on the list for one of Acura's new NSXs when they finally come around in 2015.
Watch White describe what it is about the NSX that makes heart skip a beat in the press conference video from USA Today below (note: video autoplays).

Go inside the Acura NSX's stunning Ohio factory

If you're going to build a world-class supercar, you need to build a world-class factory. And that's what Honda did with the Performance Manufacturing Center in Marysville, Ohio. We took a tour of the PMC recently for an up-close look at how the new NSX comes to life and documented it in the video above. The PMC was designed for the sole purpose of building the new supercar. Located just up the road from the R&D center where Honda developed the NSX, the factory sits at the heart of Honda's Ohio campus. Walking the factory floor, you can tell the Acura NSX is the pride of the entire Honda Motor Company, and as we saw on our first drive, it's a car worthy of serious lust. So it's no small thing that the Japanese company builds the entire car in America. The factory won't be open to the public, but if you're one of the people with an NSX on order, you'll be able to take a tour yourself later this year. We hope you enjoy the video tour. Related Video: Green Acura Coupe Hybrid Videos Original Video