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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

2015 Acura TLX production gets underway in Ohio

It's been three months since Acura unveiled the supposedly production-ready TLX sedan at the New York Auto Show, but dealers have yet to receive any units to sell. That's because, as we reported back in April, production of the TLX was pushed back. We're glad to report now, however, that production has commenced at the Marysville Auto Plant in Ohio.
The Honda facility in Marysville, just south of Columbus, also produces the Accord sedan and coupe for local consumption and export. With over 30 years since its founding, the factory has previously handled production of the Acura TL and RDX as well as the company's Gold Wing motorcycles.
The Marysville Auto Plant is one of many facilities which Honda operates in Ohio. Among the others, you'll also find the East Liberty assembly plant that handles the Acura RDX as well as the Honda Crosstour and CR-V, an engine plant in Anna, a transmission factory in Russells Point, several R&D centers, component manufacturers and a new Performance Manufacturing Center being built to handle the coming NSX sports car in Marysville.

2013 Buick Verano Turbo vs. 2013 Acura ILX 2.4

Answering The $30,000 Entry-Level Luxury Question
Twenty years ago, a comparison between an entry-level Buick and Acura would have matched a Skylark against an Integra.
Twenty years ago, a comparison between an entry-level Buick and its Acura equivalent would have matched a Skylark against an Integra. The unfair battle would have resulted in the compact American's defeat in nearly every measurable category, as the Japanese competitor was arguably at the height of its powers.