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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2021 Acura TLX Review | Back to the future

The best-selling luxury car used to be an Acura. The brand's combination of reliability, quality, design and driving dynamics clearly resonated with buyers. In the past decade-plus, however, those last two elements stopped resonating, while the Acura brand subsequently lost its luxury luster. Simply put, the 2021 Acura TLX is intended to turn things around. Its look is bold and athletic in a way not seen since the best-selling TL of the 2000s, while its long-hood/short-deck proportions are like no Acura that's come before. Although they're usually indicative of a rear-wheel-drive luxury sedan, the TLX remains based on a front-wheel-drive architecture with Acura's brilliant Super Handling All-Wheel Drive system. A return to a double-wishbone front suspension ensures truly charismatic handling. That architecture is also unique to Acura as opposed to being related to the Honda Accord. All of the above adds up to a new TLX that's a far more compelling and competitive luxury sedan. If you're considering a BMW 3 Series, Audi A4 or Mercedes-Benz C-Class, it's definitely worth expanding beyond the German borders and giving Acura a try. It's different to be sure, but different can be good, especially for driving enthusiasts who've seen some zest ooze out of the 3 Series in recent generations. Even its interior is suitably luxurious in quality and distinctive in appearance – it looks like nothing else out there and, importantly, doesn't give off the vibe of an Accord in dress pants. While we're not ready to declare it any sort of class leader, it's worthy of playing with the big boys. What's new for 2021? The TLX was completely redesigned for 2021. What's the TLX interior and in-car technology like? The TLX cabin has a modern, high-tech look that won't be confused with something in a European luxury sedan. Materials quality is excellent, while padded simulated leather on the dash and doors provides an undeniable air of luxury. There are style differences between trim levels as well, most notably the open pore wood trim and ambient lighting in the Advance (above left) and the A-Spec's sport gauges, unique aluminum trim and available red leather (above right). There's still some switchgear shared with Honda – particularly the annoying push-button shifter – but at least Honda makes some nice switchgear.  There are notable, Acura-only exceptions to that. First is the large silver knob prominently placed on the center stack that controls the car's driving modes.

Acura RLX Sport Hybrid SH-AWD set for LA debut

Acura has announced that it will be showing the production version of the RLX Sport Hybrid SH-AWD at the 2013 Los Angeles Auto Show. You'll recall that the standard 3.5-liter V6-powered RLX has been on sale for some time, and that our review of Acura's flagship sedan was mixed. On paper, at least, the RLX Sport Hybrid SH-AWD should fare better.
Sporting a similar hybrid powertrain to the one expected to motivate the NSX supercar, the RLX uses a 3.5-liter V6 paired with a seven-speed dual-clutch transmission and a trio of electric motors to generate 377 horsepower, net a combined fuel economy of 30 miles per gallon and offer the security and performance of torque-vectoring all-wheel drive.
The RLX will hit the LA stand on November 20. Scroll down for the full press release from Acura.