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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Suspect leads LAPD on slow speed chase down the 405

A man wanted for attempted murder led Los Angeles police on a strange and erratic chase along the 405 freeway earlier this week. According to KABC, Marcos Tulio Flores was wanted by the LAPD for allegedly shooting his sister-in-law early on January 8. On the evening of January 9, police spotted Flores driving a silver Acura around Sherman Way at about 10:40 p.m. and gave chase. With police on his tail, Flores fled down Sherman Way. As he drove along, he sped up, slowed down, occasionally stopped, and got out of the car to taunt police. Eventually, he jumped on the 101 and then on to the 405 with dozens of cruisers and interceptors in pursuit. Once he was on the 405, which the LAPD immediately shut down in both directions, he began firing at the pursuing police vehicles. Thankfully, despite Flores and officers firing wild from moving vehicles, no one was hit during the short firefight. "This is one of the most intense chase scenes I've ever seen," said KABC reporter Desmond Shaw who was riding in the station's Sky2 helicopter. At around 12:20 a.m., Flores approached the Sunset Boulevard off ramp and pursuing officers decided that they'd had enough of his shenanigans. Police called in two SWAT vehicles which hemmed him in and forced him to stop using a PIT maneuver. Officers then sent in a K-9 unit to bring Flores down. Once the dog had him under control, police arrested him and charged Flores with attempted murder. Related Video:

LoveFab headed back to Pikes Peak with NSX-based heathen [w/video]

LoveFab had a rough run at Pikes Peak 2012. During qualifying on Day Two, owner and professional driver Cody Loveland launched his car off of the course at nearly 60 miles per hour. Never ones to be dismayed by a few bruised ribs and some busted body panels, LoveFab is headed back to the hill climb for 2013, and this year, it's bringing Garrett along as a title sponsor.
Loveland's chariot of choice is officially dubbed "Turbo by Garrett/LoveFab Pikes Peak Enviate" and is loosely based on an Acura NSX. All of the stock Japanese components have been swapped for LoveFab-built pieces with the exception of the subframes and suspension.
With a dry-sump LS1 V8, chromoly-tube chassis and a full carbon fiber body, the car is about as wild as they come. With around 800 pound-feet of torque on hand and a curb weight of under 2,000 pounds, the machine should give the mountain a run for its money. The team is expected to begin testing Enviate beginning May 1. You can check out a quick interview with Loveland in the video below along with the full press release.