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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Acura may go all AWD in bid to mimic Subaru's success

Acura's struggles have been well publicized. The Honda-owned luxury brand doesn't seem sure of where it's going or what it's trying to accomplish, with its cars and marketing lacking a coherent theme. Now, a new report from Automotive News claims that the brand could follow the success of Subaru and (to a lesser extent) Audi, and adopt all-wheel-drive as standard across its model range.
"I think that's the way we should go," Acura boss Koichi Fukuo told Automotive News.
Acura already offers some form of all-wheel drive on every vehicle in its line aside from the lamentable ILX sedan. That could change as Acura begins rolling out next-generation versions of its still relatively new stable of sedans and crossovers.

Watch two Acura NSXs scorch the Nurburgring

Some intrepid spy shooter captured these two Acura NSXs blasting around the Nurburgring. Without being there in person with a decibel meter, it's hard to tell if they're necessarily louder than stock cars, but they sure seem quick. Why test the cars now, when they've been on sale for a while now? Rumors are swirling that this could be a hardcore variant. It's unclear if Honda would call it a Type R, but a midlife refresh with a bit more power or a special limited edition with some extra kick wouldn't be unprecedented. The original NSX had several such models, and recent sports cars like the S2000 had low-volume editions, like the Club Racer variant in the United States and the Type S in Japan. Watch the video and draw your own conclusions about what this is or isn't. One thing's for sure: It's not a pure-EV variant. In other things recent about the NSX, we learned last month that an NSX GT3 non-hybrid race car version will go on sale soon. And here's our first drive of the US Acura-badged NSX from back in 2015. And here's another video from inside the cockpit during an open track day back in June. Watch all the other cars get out of the way and get left behind: Motorsports Acura Honda Coupe Hybrid Racing Vehicles Performance Videos honda nsx