2005 Acura Tl Base Sedan 4-door 3.2l on 2040-cars

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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Powerball winner's first purchase will be used Acura NSX off Craigslist

We don't play the lottery very often, but when we do, even a five-dollar win is cause for celebration. So we can't possibly imagine how Paul White from Minnesota is feeling after scoring a third of this week's $448 million Powerball jackpot. It has to be an overwhelming experience, but we think he's going to end up handling it well if his first press conference is any indication.
Like some of us, White has a pretty reasonable idea of what his first purchase is, and boy, is it a good one: an early Acura NSX. Yes, this man has class. Rather than run out and buy a clichéd Rolls-Royce or Lamborghini, his first instinct is to go pick up a $30,000 Acura that he has been eyeing on Craigslist for months. It's enough to make us wonder if he'll use his winnings to get on the list for one of Acura's new NSXs when they finally come around in 2015.
Watch White describe what it is about the NSX that makes heart skip a beat in the press conference video from USA Today below (note: video autoplays).

2022 Acura MDX revealed with official pricing and specs

The 2022 Acura MDX has finally been unveiled in production guise, and no surprise, it looks just like the prototype that was shown a couple months ago. Inside and out, there doesn't seem to be any difference. It also turns out that most of the details given regarding the prototype are the same for the production car. But we do have some more details and specifications, and we even have pricing. The MDX is completely redesigned from the ground-up. It is the first vehicle to use a new platform for light-truck use, and is not shared with the also recently redesigned Acura TLX sedan. There are similarities, though, as the MDX has a double-wishbone front suspension and multilink independent rear suspension as the TLX has. Acura notes that the chassis is the stiffest crossover/SUV chassis the company has ever created. Acura also added larger front brake rotors; they're 1.2 inches larger in diameter. It's a bigger body than the previous MDX, too. It's 2.2 inches longer overall, with a 2.8-inch longer wheelbase. It's 1.4 inches wider than the old model, and is about half an inch taller. The proportions have changed significantly with a longer dash-to-axle ratio that gives the new MDX the look of a rear-drive vehicle. The hood is more horizontal, adding length visually. The sheet metal is clean and smooth with only a handful of creases and pieces of trim adorning it. As for the interior, the design is very similar to the TLX and RDX with chunky, curvy panels. Six different leather colors are available, with the selection varying by trim package. Ambient lighting with 27 different color combinations is also available, and besides the combinations based on the drive modes, they're all named after race tracks and roads such as Suzuka and Route 66. Only one seating combination is available and it's unique. Rather than offering a choice of a second-row bench seat or captain's chairs, the new MDX effectively offers both. It has a second-row bench in which the middle seat can fold down to provide a large center console, or it can be removed entirely to provide access to the two-seat third-row bench. This versatility means every MDX can hold seven passengers. The third-row bench has also gained 2.4 inches of leg room, and the seat sits another 1.4-inches off the floor, all of which should make the way-back more comfortable. Not only that, but cargo space has increased.