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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Comedians in Cars Getting Coffee earns Seinfeld four more seasons

We're going to be talking about Jerry Seinfeld and his excellent web series, Comedians in Cars Getting Coffee, for quite a long time, as it's been picked up for four more seasons. Considering the show just wrapped up its third season a few months ago, this marks quite a big win. The new order, reported by Variety, calls for 24 episodes, with Acura carrying on as the show's sole and primary sponsor. CICGC is already slated for a fourth season this summer, which includes five episodes, and a seven-episode fifth season in the fall. Guests for season four include Aziz Ansari, Jon Stewart and Sarah Jessica Parker, although we've no idea what sort of cars are in store. It's unclear when seasons six through nine will air, but if 2014 is any indication, we should expect the bulk of the episodes to arrive some time in 2015. News Source: Variety Celebrities Humor Acura Videos jerry seinfeld comedians in cars getting coffee

2017 Acura NSZ #001 Rolls Off Line In Ohio | Autoblog Minute

The first 2017 Acura NSX rolled off the assembly line this week in Marysville, Ohio. Marking the return of the iconic supercar. VIN #001 went to Nascar Owner Rick Handpick.