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Honda to lead Rose Parade with hybrid tech

What are you doing New Year's Day? We're probably going to watch Urban Meyer's retirement bash the Rose Bowl, but we love a nice parade, too. To kick the day off, Honda will be leading the 130th Rose Parade with its own float, an Insight hybrid and an Acura RDX crossover. Not only will Honda be celebrating the new year, it'll also celebrate its 60th anniversary in the U.S. As such, the main float will be shaped like a 25-foot-tall birthday cake. And 60 band members from the historically black colleges and universities' marching bands — which recently took part in a battle of the bands sponsored by Honda — will represent the candles on the cake. It'll also be decorated to re-create the look of the automaker's first storefront in Los Angeles. The float will be called "Celebration of Dreams," a fitting title for a company whose founder Soichiro Honda famously said, "The day I stop dreaming is the day I die." (The first thing you see when entering the amazing Honda Collection Hall at Twin Ring Motegi is a large, circular glass sculpture with the word "Dream" and Soichiro Honda's signature). For the parade, the Honda Insight will serve as the official pace car, while the Acura RDX will play the role of sound car. The float itself will be propelled by a modified Honda hybrid powertrain. The main float will be flanked by five "satellite" floats, each representing facets of the company. These will include a Honda Super Cub motorbike; a floral representation of a 1975 Civic CVCC; a float with crash test dummies and an arch with five stars to represent safety; a Honda Accord, which is built in the U.S.; and a float incorporating elements from the HondaJet to represent the future. The Rose Parade broadcast begins bright and early at 8 a.m. Pacific on Jan. 1. Check out the rendering at the top of the page to get a sense of what to expect. Related Video:

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

2021 Acura TLX Type-S to be powered by 355-horsepower V6

The 2021 Acura TLX Type-S is on track to deliver 355 horsepower, Honda's luxury subsidiary said Thursday, floating the power figure in an announcement that a prototype of its new sport sedan will serve as the pace car for the 2020 Pikes Peak International Hill Climb on August 30. The 3.0-liter V6 will also boast 354 pound-feet of torque, Acura said. These figures put it in the heart of the midsize performance sedan category, alongside the likes of the Cadillac CT5-V (360 horsepower) and Audi S4 (349 horsepower); BMW, Mercedes-Benz and Infiniti all offer more. The 2021 TLX sits on a new, stiffer platform and marks the return of a double-wishbone front suspension.  2021 Acura TLX to Make Racing Debut at Pikes Peak International Hill Climb "Racing is a key expression of Acura’s Precision Crafted Performance DNA. For the past nine years, Acura has utilized the grueling Pikes Peak hill climb as an opportunity to grow the skills of the companyÂ’s young engineers and as a test bed for future performance technologies in Acura production vehicles. The Acura Pikes Peak race team is comprised of a group of volunteer R&D engineers and is responsible for all aspects of the competition, including the development of vehicles, race prep, crew support and navigating race cars to the finish line," Acura's announcement said.  Acura will field two TLX race cars in the Exhibition class at Pikes Peak. Both will be powered by the base, 2.0-liter turbocharged four-cylinder. Based on the company's announcement, it appears that one will be front-wheel drive and the other equipped with Acura's Super Handling All-Wheel Drive (SH-AWD), which is standard on the Type S. This engine makes 272 hp in street tune, but the race cars have received upgrades. The SH-AWD model boasts a larger turbocharger and intercooler for additional power, while the front-wheel-drive model received a milder tune and some suspension tweaks. A Time Attack NSX piloted by James Robinson will accompany the sedans. The Type-S will serve only as a pace vehicle, not a competitive entry.  Related Video: