2004 Acura Tl Base Sedan 4-door 3.2l on 2040-cars

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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

2022 Acura RDX update makes a lot of good stuff standard

When the third-generation Acura RDX launched for 2019, our test drive found it to be a fine return to form for the Acura brand. Not only did it cast aside the humdrum personality of the second-gen, but it gave itself a reason to exist in the crowded luxury compact crossover field. In fact, it landed competitively mid-pack amongst the German Grossen Drei of Mercedes, Audi and disappointing BMW. Though we did have a gripe about how certain packages weren't available on certain trims, with the 2022 update Acura has rectified that very complaint. We'll get to that in a minute, but first let's start with the base RDX. Acura says that one of the biggest improvements comes in the form of noise, or lack thereof. We didn't think the 2019 model was particularly noisy, but  Acura says the cabin is "dramatically quieter." Though they don't provide a decibel reading, they do inform us that a retuned Active Sound Control system and new front fender liners help reduce road noise. New for 2022, the next-level-up Technology Package takes noise reduction even further, with thicker carpets and acoustic glass in the front doors. New sound insulation in the those doors, under the dash pad and in the D-pillars also help keep road, wind and engine noise out of the cabin. The package also comes with a rear camera washer. The top-spec Advance Package adds even more sound deadening material to the headliner, dash, hood, drivetrain tunnel and rear hatch. Here, the rear doors get acoustic glass and noise insulation to match the fronts as well. Power-folding side mirrors and a 12-volt power outlet in the cargo round out the changes for 2022. Best of all — and this is the nit we picked in our 2019 test drive — the sporty A-Spec package is at last offered with the Advance Package. This wasn't the case before, inexplicably leaving the adaptive dampers off of A-Spec models. Now the look finally matches the equipment. In addition, A-Spec cars get some of their exterior bits dipped in gunmetal and gloss black finishes set them apart visually. Inside, a flat-bottomed sport steering wheel is unique to the package, along with other interior exclusives and an available bronze finish on interior aluminum bits if you choose the Saddle Brown upholstery. If those aren't special enough, Acura is once again offering a limited-production PMC Edition of the 2022 RDX.