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2016 Acura MDX gets 9-speed transmission, added refinement

It's a car we barely think about until Acura announces it's done something to it, but the MDX is rather popular with those questing for a crossover. For 2016 the third-generation, luxury three-row people-carrier gets a slightly higher MSRP, but better standard equipment and options to go with it. The big change is that the nine-speed automatic transmission with tighter ratios and faster gear shifts, as well as its push-button gear selector, has finally migrated from the top-dog RL sedan. So too the upgraded twin-clutch Super Handling All-Wheel Drive, paired here with the unchanged 290-horsepower, 3.5-liter six-cylinder. We thought adding three more cogs was supposed to make for better fuel economy, but in some cases the EPA ratings on the 2016 MDX have gone down by one mile per gallon. The base 2015 MDX is rated at 20 city, 28 highway, 23 combined; the 2016 is rated 19 city, 27 highway, 22 combined. Add SH-AWD on the 2015 and you're looking at 18 city, 27 highway, 21 combined; on the 2016 that's 18 city, 26 highway, 21 combined. If you add idle-stop to those models you restore the city and combined ratings, but still lose that extra mile on the highway. On the options list is a group of safety and driver assistance features grouped under the AcuraWatch rubric. You can add the whole kit for $1,500 to the base model, but some of its features like Lane Keep Assist and Forward Collision Warning, which you can also option on the 2015 model, are added with the Technology Package. The full suite, which includes model-firsts like Road Departure Mitigation and Rear Cross Traffic Monitor, is standard once you step up to the Advance Package. Other tech treats get baked into all trims, like the easy entry/exit driver's seat slides back 1.4 inches when you're getting in and out, the TPMS fill assist that sounds a beep when you've inflated the tires to the correct pressure, Siri Eyes Free voice recognition and a frameless rearview mirror. The price to get in on all this is $42,865, a a $1,100 bump over the 2015 model, but that's not a blanket increase across the lineup: the MDX with the Technology Package, for instance, has only gone up $250. The upper limit comes with the MDX SH-AWD with idle stop and the Advance, Entertainment & AcuraWatch Plus Packages for $57,080, a $100 increase over the top-of-the-line 2015 trim. The press release below has plenty of details.

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.