1999 Acura Tl, No Reserve on 2040-cars

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2013 Acura ILX 2.4

Going Mainstream Has Its Privileges
Acura's experiment with niche models has failed. Competing in the luxury car business by filling white space with product just didn't work for the Japanese automaker. In place of slow-selling models like its ZDX and quirky first-gen RDX, the mindset at Acura has recently switched to more conventional products with vastly improved volume potential. The redesigned 2013 RDX, for example, sold almost as many units in 2012 as it did in 2010 and 2011 combined, and the all-new 2013 ILX has sold more units each month - since going on sale in May - than Acura sold in ZDXs and RLs in all of last year.
While the redesigned RDX is a crucial product to compete with luxury compact crossovers, the ILX might be the most important new product for Acura, as a growing number of premium makes are starting to realize the importance of upscale entry-level compact cars. Ironically, this segment was a pivotal part of the brand's success in the 1980s and '90s thanks to the Integra, but Acura completely abandoned the genre when it killed off the RSX coupe in 2006. The addition of the ILX not only gives Acura a competitive small car again, it also drops the brand's entry price by almost $5,000.

Acura's MDX SEMA concept took the wrong parts from the NSX GT3

When it comes to SEMA show cars, the more absurd the better, such as with the 1,040-horsepower Bisimoto Hyundai Santa Fe. That's not the case with Acura's custom MDX. This crossover was designed to match the NSX GT3 racecar, and gets a custom trailer to tow it. However, instead of doing something awesome like dropping in the NSX's twin-turbo V6, Acura decided the defining characteristics of the race car were the paint, splitter, and wing. So that's what the MDX and trailer got. In addition to a matching white paint scheme with orange and black accents, the SUV wears a massive front splitter that looks like a shelf stuck close to the ground. It's the only aero modification on the vehicle, and it just looks silly, what with the massive gap between the base of the bumper and the splitter itself. There aren't any performance modifications on this SUV either, except the lowered suspension, so the only thing the splitter is likely to do is break off on the first mildly steep driveway it comes across. To complement the MDX's dubious aero aid, the custom trailer gets a "wing" at the back. Actually, it looks like Acura slapped some endplates on the back to give it a wing look. The trailer also gets running boards that extend the splitter along the side. Maybe it all works together to keep the trailering rig planted. But probably not. If Acura wants suggestions for next time, we suggest a mid-engined MDX, or perhaps one with a wild hybrid system. We'll call this a missed opportunity. Related Video: Featured Gallery Acura MDX with custom NSX GT3 Trailer: SEMA 2016 View 11 Photos Related Gallery 2017 Acura MDX SEMA concept Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Design/Style SEMA Show Acura Crossover Racing Vehicles acura mdx acura nsx gt3

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."