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Acura Performance Electric Vision concept sure looks like the next NSX

Production of the second-generation Acura NSX ended in 2022, but the nameplate might not be consigned to the automotive attic for very long. The firm published sketches of an electric concept named Performance Electric Vision that can easily pass as a third-generation NSX. Acura's dimly-lit images hide many of the design study's finer details, but we can tell that the Performance Electric Vision concept features a futuristic design — it almost looks like it was beamed from the 22nd century. Its low front end has either hidden headlights or no headlights at all, and it receives neon green accents as well as a backlit Acura emblem. Pronounced wheel arches and a massive wrap-around windshield define the concept's silhouette, while the back end gets neon green accents as well as an air diffuser that looks like it belongs on a race car. Interior photos haven't been released yet, and Acura didn't have much to say about what powers the coupe. All we know is that it's electric. Officially, the Precision Electric Vision concept illustrates one of the directions Acura's design language can take in the coming years. Could there be more to it than that? While this is pure speculation, we don't think the NSX's spot in the Japanese brand's lineup will remain empty forever, and we've heard vague rumors detailing an electric third-generation model before. Rewind to September 2022: Jon Ikeda, the company's vice president, tellingly answered "I would bet on it" when asked whether the NSX nameplate will return for another generation. He added an important detail: "It's going to be electric." Cast in this light, the Performance Electric Vision concept sure looks like a preview of the next-generation NSX, but bringing it to the market is easier said than done. It takes more than an executive making a proverbial bet to bring a car to production, and Ikeda's team will notably need to convince Acura parent company Honda to spend money on a new NSX. Related video:

2023 Acura Integra First Drive Review: Just what we wanted

AUSTIN, Texas — Getting caught up in the hype machine of retired car names pulling a Tom Brady is easy to do these days — there are so many examples to point at, and they just keep coming. The 2023 Acura Integra adds to this growing list. Expectations are high; unreasonably high if you listen to internet commenters. An entire generation grew up, got their driverÂ’s licenses and graduated high school in what weÂ’ll call the Integra Drought that began when the last Acura Integra rolled off the line for the 2001 model year. And while Acura likes to think of the 2002-2006 RSX as the “fourth generation” since it was called Integra overseas, itÂ’s meaningful that it was not called that here in the United States. You can tell how meaningful it is by observing how big of a deal Acura is treating the revival of the “Integra” name today — at this point, youÂ’ve surely seen one of its numerous advertisements. In short, it symbolizes AcuraÂ’s serious return to a small, sporty and enthusiast-focused compact car. The outgoing ILX never captured the zeitgeist of sport compacts in the 2010s, and it faded into the background of a much larger and better small luxury car scene. It wasnÂ’t an Integra, and Acura never pretended that it was.  To sort out what the new 2023 Integra is and isnÂ’t, Autoblog sent me (a longtime and current 2001 Acura Integra GS-R owner) to Austin, Texas, where I was able to drive it in the city, on wide-open Texas highways and through winding switchbacks. Unlike some new Acura models that were largely developed in the U.S., the Integra was developed in Japan. The design was handled at the Wako Studio outside of Tokyo, engineering work was done in Tochigi. Meanwhile, production is exclusively taking place in Marysville, Ohio, on the same line as the TLX. Many of those involved in the development of the new Integra also worked on previous generations of the car, so you can trust that Acura/Honda developed the new one with its history being top-of-mind. Just like Integras of the past, everything starts with the Civic. It shares a 107.7-inch wheelbase with the Civic, as both cars ride on the companyÂ’s Global Small Car Architecture. However, donÂ’t think that the Integra is just a Civic Hatchback with an Acura badge on it. Every single body panel on the car is 100% exclusive to the Integra, and the carÂ’s overall length and width are larger than any Civic — itÂ’s 6.8 inches longer than the Civic Hatchback and 1.8 inches longer than the Sedan.

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.