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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Junkyard Gem: 1987 Acura Legend Sedan

Honda beat Toyota and Nissan in the race to bring a luxury marque to North America, introducing us to the Acura brand for the 1986 model year. Acura shoppers could buy a luxed-up, more powerful Civic (the Integra) that year, while the real high-rollers went for a smooth-looking, V6-powered luxury sedan co-developed by Rover and Honda: the Legend. That was quite a leap for a company that had been selling tiny cars with two-cylinder motorcycle engines just 15 years earlier, but the 1973-1985 period had been spectacularly good times for Honda. The early Legend sold very well in California, and that's where I found this high-mile '87 a couple of months back. While the Legend had the same underlying chassis structure and engine family as the Rover 800 (known as the Sterling in North America), the Honda-grade build quality and non-Lucas electrical components of the Legend meant that it outlasted its Rover cousins by decades and hundreds of thousands of miles. This one didn't quite make it to 300,000 miles, but 281,032 miles blows away the readings I see on most 1980s junkyard cars not made by Mercedes-Benz. It's hard to imagine a prestigious luxury sedan with three pedals these days, but plenty of the early Legends were sold here with the five-speed manual transmission. Starting in the early 1990s, though, nearly all U.S.-market Legends had slushboxes (though the manual could be had all the way through the final Legends of 1995). Every Legend ever made came with a V6 engine. This car has a 2.5-liter DOHC rated at 151 horsepower, while the 1987 Legend coupe got a 2.7 making 161 horses. Other than the worn-out front seats, the interior in this car looked fairly decent when it arrived in its final parking space. Most super-high-mile cars I see in junkyards aren't very trashed-looking, presumably due to owners who took good care of them for decades (I do see the occasional exception to this rule, of course). The body shows no rust, as you'd expect in California, but the paint hasn't fared so well over its 33 years. It's the performance sedan making European automakers uncomfortable. Unlike many of the wild Japanese-market car ads of the 1980s, Honda pitched the JDM Legend in a most dignified manner. Featured Gallery Junked 1987 Acura Legend Sedan View 15 Photos Auto News Acura Automotive History Classics Acura Legend

2024 Acura TLX Type S First Drive: Give it some more credit

The latest generation of the Acura TLX wormed its way into our hearts from the moment we got behind the wheel. It’s a driverÂ’s car, and AcuraÂ’s made that clear from the get-go. Then we tried out the TLX Type S and liked it enough to even give it the nod over a BMW M340i in a head-to-head comparison test. Now that itÂ’s been a few years since the sport sedan came out, Acura has a mid-cycle refresh ready to sweeten the pot a little more. Our first go-around with the updated model is this 2024 Acura TLX Type S, but most of the updates apply to the pared-down collection of other trim levels (more on that later). The interior sees the most substantive upgrades, including a new set of screens for both the infotainment system and the analog-turned-digital gauge cluster. The latter is the more controversial of the bunch because even though a digital cluster is largely seen as an upgrade these days, the white-trimmed gauges of the pre-refresh car were a beautifully distinctive touch in an age of mostly anonymous digital clusters. Nevertheless, the cluster is now a 12.3-inch screen that comes standard on all TLX models. There are a few different views including a traditional two-dial approach, one that pushes the gauges all the way to the edges, and exclusive to the Type S, a third that features a horizontal tach reminiscent of the S2000Â’s rev counter.  The ADAS graphics in the center are a nice touch, and the screen is rather crisp, though weÂ’re not sure that everyone will find it to be an upgrade over the analog cluster. At the very least, couldnÂ’t Acura have replicated the old white-trimmed gauges (below, white) to maintain some continuity and appease purists like us? The 2024 MustangÂ’s retro Fox Body gauge design shows such things are possible. The infotainment display is bumped from 10.3 inches to 12.3, though the ever-controversial Acura Precision TouchPad remains. It responds quicker and more fluidly to inputs than before, and the newly-added wireless Apple CarPlay/Android Auto capability is a nice-to-have. And as the cherry on top, Acura added a new customizable head-up display and a 360-degree camera to the Type S. The rest of the TLXÂ’s interior is familiar. You sit low and are surrounded by easy-to-operate buttons, knobs and scroll wheels aplenty. The rear seat is still a scrunched affair for the TLXÂ’s footprint, but Acura never meant for this sedan to be a limo. Step outside, though, and youÂ’re met with some subtle but impactful design changes.