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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Maserati Quattroporte Trofeo, GMC Yukon XL, Tesla earnings, Maine Mitsubishi Delicas | Autoblog Podcast #689

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They discuss recently driven cars: the GMC Yukon XL diesel, Maserati Quattroporte Trofeo and Acura TLX Type-S. After that comes recent Tesla news along with cancelled Mitsubishi Delica registrations in the state of Maine. Finally, the editors help a reader spend their money on an affordable crossover. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #689 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving: 2021 GMC Yukon XL diesel 2021 Maserati Quattroporte Trofeo 2022 Acura TLX Type-S News: Tesla earnings and delays Mitsubishi Delica registrations in Maine Spend my money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video:

Acura NSX is industry's first supercar with a female design lead

Michelle Christensen. Unless you've been casting about the web for some behind-the-scenes takes on recent exotic car launches or were unusually curious during the early days of the sport crossover trend, her name probably means nothing to you. She grew up in Northern California, where her family drag-raced. Venerables like the 1932 Ford, Plymouth GTX, and Dodge Super Bee rolled through her family garage. And Christensen grew up designing prom dresses for friends and dreaming of working in a pit crew. In fact, she didn't even realize car design was a real profession until junior high, when her father pointed out Chip Foose at a car show. After that, she was hooked, so she went to Art Center College of Design in Pasadena, where she reimagined the Plymouth Barracuda as her senior project. Today, Christensen can add the title of lead exterior designer on the 2016 Acura NSX to her resume. The first woman to lead the shape of a supercar, Christensen actually opened up her "First!" account with Acura in 2005 when the company swooped her up the night of graduation and she became its first female exterior car designer. Her first sketch on the job was a concept for the ZDX, and the bigwigs chose her design for production. She joined the NSX team after the mid-engined concept was introduced at the 2012 Detroit Auto Show, replacing the front-engined V10 concept (we encourage you to go back and look at what was versus what is). Christensen thereafter led a crew of eight through a rework of the sheetmetal, with the focus being to keep the "emotional, 3-D kind of feeling." Reminiscing about her family's utterly unadorned '32 Ford hot rod, she said the NSX team was committed to keeping the design simple and light. Wind tunnel work led to larger bumper, hood and side intakes for better airflow on the production model. That, along with a switch in engine position, gave them a chance to go aggressive and to not only "punch more holes in it and make it more exotic," but also "take it to the gym and beef it up." In line with its decidedly un-retro rebirth, the third brake light that runs across the decklid is about the only nod to its predecessor. At age 34, we're certain we haven't seen the last of Christensen or her designs. Related Video: