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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

2014 Acura RDX adds new standard features, starts at $34,520*

Coming off a complete redesign for 2013, the second model year the second-generation Acura RDX has received a few tweaks to its equipment packaging and a slight increase in pricing for 2014. With all models receiving a price hike of $200, the 2014 RDX will now have a base price of $34,520 (*not including $895 for destination).
New for the 2014 RDX, Acura has included even more technology to the standard models, including a push-button starter, rear-view camera and an updated audio system that delivers Pandora Internet radio, SMS text messaging and Active Noise Control. Buyers will still be able to add all-wheel drive and the optional Technology Package. Scroll down for a press release breaking down more features of the 2014 RDX and complete model pricing.

eBay Find of the Day: S.H.I.E.L.D. Acura TL from The Avengers

If you're a fan of The Avengers from 2012, then here's your chance at owning a piece of movie memorabilia. Following last year's auction of a Acura MDX from that movie, Scottsdale Motor Company is now listing another S.H.I.E.L.D. vehicle on eBay Motors - this time a 2012 Acura TL.
Unlike the MDX, this TL has fewer modifications limited to the custom front push bumper, matte-black paint job and the various LED emergency lights in the back window and in the front bumper, while the inside appears untouched with the exception of small auxiliary switches. The current auction price of this car $32,900 - compared to the $41,535 MSRP of a new TL with Advance Package back in 2012 - but this is a steal compared to the movie-prop Monroney that comes with the car listing the "palladium-powered" sedan at $227,085. The seller says that this car was only one of five built for the movie, and it only has 1,111 miles on the odometer.
After the S.H.I.E.L.D. MDX and TL, we can only hope that Scottsdale Motor Company will offer Tony Stark's Acura NSX Roadster as its next movie car auction.