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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

2022 Acura MDX First Drive Review | Sportier and more luxurious than ever

The 2022 Acura MDX is Acura’s latest, completely redesigned model in whatÂ’s shaping up to be a rekindling of the Japanese luxury brand. Acura smacked us across the face (in a good way) with the luxurious and sporty TLX last year, and now itÂ’s trying to do the same with its three-row family crossover. 2020 saw the MDX become AcuraÂ’s best-selling model of all time, surpassing 1 million total sales. Granted, itÂ’s been around since the turn of the century, but thereÂ’s no underselling how important the MDX is to Acura. Enthusiasts like ourselves are far more intrigued by the performance cars, but the MDX is where Acura is printing its money. However, its cash cow status hasnÂ’t restrained Acura from transforming the new MDX into a crossover thatÂ’s likeable to both enthusiasts and the public at large. ThatÂ’s the Acura we remember and love. The 2022 MDX rewrites its story with a new “light truck” platform that's exclusive to Acura Â… for the time being. When we asked what this platformÂ’s future might be, an Acura spokesperson told us that “this platform will underpin other models in our company portfolio, but weÂ’re not speaking to that at this time.” Most likely, Acura is referring to the next-generation Pilot (along with the Passport and Ridgeline), considering that every previous MDX has been related to Honda's three-row crossover. For now, however, this new platform facilitates the MDXÂ’s longer dash-to-axle ratio (4 inches greater than before), which gives it proportions similar to rear-drive-based competition from Europe and elsewhere. It also results in greater cabin space, better handling and new technologies, but we need to address the design first. 2022 Acura MDX Advance View 23 Photos The transformation is substantial, as the 2022 MDX is both wider and longer than its predecessor. Where there was slop and slouch before, there is none today. Its upright face, mesmerizing grille, big wheels and sharp lighting elements make the MDX stand out in the crossover crowd. This redesign takes the MDX from being one of the least fetching options in the segment to standing tall as one of the most stylish. Big styling wins havenÂ’t always been easy for Acura to come by over the last 10-plus years, but chalk this one up as another feather in the cap following the dashing new TLX. The new MDX platform contributed to these good looks, but it also brings a splash of utility.

2021 Acura TLX Type-S to be powered by 355-horsepower V6

The 2021 Acura TLX Type-S is on track to deliver 355 horsepower, Honda's luxury subsidiary said Thursday, floating the power figure in an announcement that a prototype of its new sport sedan will serve as the pace car for the 2020 Pikes Peak International Hill Climb on August 30. The 3.0-liter V6 will also boast 354 pound-feet of torque, Acura said. These figures put it in the heart of the midsize performance sedan category, alongside the likes of the Cadillac CT5-V (360 horsepower) and Audi S4 (349 horsepower); BMW, Mercedes-Benz and Infiniti all offer more. The 2021 TLX sits on a new, stiffer platform and marks the return of a double-wishbone front suspension.  2021 Acura TLX to Make Racing Debut at Pikes Peak International Hill Climb "Racing is a key expression of Acura’s Precision Crafted Performance DNA. For the past nine years, Acura has utilized the grueling Pikes Peak hill climb as an opportunity to grow the skills of the companyÂ’s young engineers and as a test bed for future performance technologies in Acura production vehicles. The Acura Pikes Peak race team is comprised of a group of volunteer R&D engineers and is responsible for all aspects of the competition, including the development of vehicles, race prep, crew support and navigating race cars to the finish line," Acura's announcement said.  Acura will field two TLX race cars in the Exhibition class at Pikes Peak. Both will be powered by the base, 2.0-liter turbocharged four-cylinder. Based on the company's announcement, it appears that one will be front-wheel drive and the other equipped with Acura's Super Handling All-Wheel Drive (SH-AWD), which is standard on the Type S. This engine makes 272 hp in street tune, but the race cars have received upgrades. The SH-AWD model boasts a larger turbocharger and intercooler for additional power, while the front-wheel-drive model received a milder tune and some suspension tweaks. A Time Attack NSX piloted by James Robinson will accompany the sedans. The Type-S will serve only as a pace vehicle, not a competitive entry.  Related Video: