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Honda CEO says we shouldn't expect any new sports cars

It wasn't so long ago that Honda was known for its sporty two-door models, with models ranging from the Civic del Sol to the Prelude and from the Acura Integra and RSX to the Honda S2000. But look at its range today and all you'll see are the Civic and Accord coupes. Honda has essentially let competitors like the Scion FR-S/Subaru BRZ and Nissan 370Z take the place it once claimed as its own. But if you were hoping Honda would fight back with a new coupe or convertible of its own, we're afraid you're going to have to downgrade those hopes to pipe dreams.
While in Japan ahead of the Tokyo Motor Show, Autoblog had a chance to sit down with American Honda CEO Tetsuo Iwamura (pictured at right). When we asked about the potential for a new sports coupe or convertible in the Honda or Acura lineup, he pointed to the current Civic and Accord coupes - not to mention the upcoming new NSX - but said that Honda has no replacement for any of the aforementioned models (or a rival for the FR-S or 370Z) in the pipeline, saying only that the company is monitoring potential demand.
What Iwamura-san did note was that he's a personal fan of the new S660 roadster (pictured above) set to be unveiled tomorrow, and he is pushing (or at least hoping) that it will come to North America. Given that he's head of both Honda's American office and its global automobile operations, one might think that the only person he would have to persuade is himself (well... himself, and potential buyers), but the sporty droptop looks to be about kei-sized, which sadly suggests that it may be too small for American tastes and perhaps not designed with US crash-test standards in mind anyway.

Junkyard Gem: 1997 Acura SLX

By the second half of the 1990s, the tremendous sales success of the Ford Explorer (introduced as a 1991 model) and Jeep Grand Cherokee (introduced as a 1993 model) had made it clear clear that the future of the American road would be trucks. Any automotive manufacturer not selling a full line of SUV-ish machinery here would be irrelevant soon after the dawn of the new century, and the car-and-bike-centric American Honda Motor Company was therefore in big trouble. The Civic could be used as the basis for a small crossover SUV (which debuted here as the 1997 Honda CR-V), but Honda needed to buy time to design and produce the platform that would underpin the 2001 Acura MDX and 2003 Honda Pilot. That time was purchased via a deal to sell rebadged Isuzu trucks as Hondas and Acuras. Today's Junkyard Gem is one of those Honda-ized Isuzus, found in a Colorado boneyard. Honda began selling the Isuzu Rodeo as the Passport (recycling the name they'd used on the U.S.-market Super Cub motorcycle) for the 1994 model year, and Acura dealers started moving SLX-badged Isuzu Troopers in the 1997 model year. Just to make things interesting in the Isuzu-Honda world, North American Isuzu dealers sold Honda Odysseys with Isuzu Oasis badges at the same time. Isuzu had gone all-truck for the American market after the last Styluses (and closely related Geo Storms) were sold here as 1993 models. Sadly, Isuzu's final (non-commercial) new vehicles sold here were rebadged Chevy Trailblazers and Colorados, more than 30 years after Chevrolet began selling Isuzu Faster pickups here with LUV badges. Honda never did build any body-on-frame trucks, but that proved unnecessary in order to make some money during the CUV/SUV era. The SLX never sold particularly well, but it gave Acura dealers a luxury truck to park next to the Integras, TLs, RLs, CLs and NSXs in their showrooms. After 1999, the SLX was gone, leaving just the 2000 model year as a blank spot for Acura-badged SUVs. This truck held together like a real Honda product, getting fairly close to the 300,000-mile mark (I've found junkyard Accords with better than a half-million miles on their odometers, plus one apiece Civic and CR-V that got past 400,000 miles during their lives). The original owner's manuals were still in the glovebox when I found this truck. At the end, it appears that it was towed away for being parked illegally. Maybe the engine or transmission failed and its final owner just walked away.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.