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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Honda signs on as Pikes Peak sponsor, race participant

Honda plans to storm the Pikes Peak International Hill Climb on June 30, entering ten cars in nine classes at the race to the sky, and signing on as a corporate sponsor. Part of the company's return to grassroots racing - if that's what you can call factory-backed efforts - the banners of Honda R&D and Honda North America will fly on these entries: a first-gen Acura NSX, an Acura TL SH-AWD, Honda CR-Z, Honda Fit EV, one CRF450R and two CRF250R motorcycles, a CBR1000RR motorcycle and a TRX450 ATV.
One more entry, details of which are to be announced later, will be driven by IndyCar pilot Simon Pagenaud of Schmidt Hamilton HP Motorsports. LoveFab (pictured above during practice last year) will be there with its new, NSX-based Enviate, but as a privateer entry.
Honda's been to the mountain before, with high-powered gear in 2012 and record-setting EVs in 1994 and 1999, but it's never made noise like this. Have a read of the press release below for more info.

eBay Find of the Day: Ayrton Senna's 1993 Honda NSX

It's not often that things owned by the late Ayrton Senna come up for sale, but the seller of this black-on-black 1993 Honda NSX (aka, Acura NSX) eBay find claims it was once owned by the Formula One legend, and that he left a footprint on the factory carpet that can still be seen today. (Footprint, or vacuum lines?...)
NSX no. T000999 was given to Senna as a gift from his mentor and sponsor, Antonio de Almeida Braga, the seller claims, and it was stored at a palace near the Estoril F1 circuit in Portugal. He also was known to drive two other NSXs, a black one and a red one - the latter in which he was seen often.
The seller claims to have owned T000999, which is still in Portugal, for 17 years, and the 31,000-mile odometer indicates it was driven about 1,500 miles per year on average. Thankfully the car has been kept stock, so whoever buys it can enjoy driving it just as Senna did - that is, if the car actually is what it's claimed to be. If the story checks out, then this is one valuable NSX, which is reflected in the high minimum starting bid of 47,500 pounds ($73,620). There have been no bids at time of writing, but with nine days left in the auction, we'll be keeping our eyes on this one.