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A look inside Honda’s “Safety For Everyone” research and development operation

RAYMOND, Ohio—As part of its long-running “Safety for Everyone” campaign, Honda has established the audacious goal of what it calls a “zero-collision society.” But rather than making big claims about developing a fully-autonomous vehicle, which Honda hasnÂ’t done, the company is trying to chip away at the more than 37,000 vehicle-related fatalities that occurred in the U.S. in 2017 with a multi-pronged approach. Here in central Ohio, engineers are working with state-of-the-art facilities and equipment to boost active safety systems like its HondaSensing suite of safety technology with old fashioned passive systems like structural steel frames or new airbag designs that protect passengers in a crash. Honda provided members of the press with a rare tour inside its Honda R&D Americas headquarters this week. Honda officials say that increasingly, safety — and specifically, third-party ratings from the likes of the National Highway Safety Traffic Administration and the Insurance Institute for Highway Safety — figure into the top three factors consumers weigh when purchasing a vehicle. Honda and Acura have 10, 2019 models that have earned IIHSÂ’s Top Safety Pick or Top Safety Pick+ ratings, and all 15, 2019 model-year Honda and Acura vehicles that have undergone NHTSA crash testing have earned a 5-star overall rating. And Honda prides itself on its growing list of safety firsts, including the first upward-deploying front passenger airbag, in 1990 in the Acura Legend; first omni-directional crash-test facility, in 2000; and the first autonomous braking system, in the 2006 Acura RL. It hopes its new three-chamber airbag goes industry-wide and joins that list. “ItÂ’s part of our companyÂ’s culture,” said Art St. Cyr, business head unit and vice president of auto operations for American Honda Motor Co. “We have a philosophy at Honda that we want to be a company that society wants to exist. That means we have to protect our customers. ThatÂ’s part of the whole mantra of doing this.” Opened in 1984, the 1.6 million square-foot Honda R&D Americas facility, located in the countryside about 45 miles northwest of Columbus, employs around 1,600 people and is HondaÂ’s largest research-and-development facility outside of Japan. Its Advanced Safety Research facility opened in 2003.

Acura Pikes Peak lineup is out, and there's a race-prepped MDX Sport Hybrid

Acura is coming back to Pikes Peak for the 2019 edition of the hillclimb, and it's bringing four vehicles to attack the mountain. Not the fastest, but perhaps the most interesting of the bunch is a race-prepped 2019 MDX Sport Hybrid. Engineers took the 3.5-liter V6 from the non-hybrid version (Hybrid has a 3.0-liter V6) of the MDX and bored it out to 3.7-liters. It then works together with Acura's three-motor hybrid system for a combined 400 horsepower and 350 pound-feet of torque. Shifting is still done by Acura's 7-speed dual-clutch transmission. The extra power is thanks to the larger displacement and special tuning for the engine and electric motors. Further upgrades to the MDX include a race-tuned active-damper suspension system and a roll cage. Acura says it goes a long way to increase structural rigidity. Additionally, Acura removed most of the vehicle's interior, including every seat but the driver's seat. Piloting the MDX is Jordan Guitar of Acura R&D's chassis development team. A couple NSXs, one "Time Attack" car and one mostly stock, will also run up the mountain. The Time Attack NSX has more power from larger turbos, bringing the system output up to 625 horsepower. Weight-saving measures have dropped 200 pounds from the structure, and there's plenty more downforce thanks to a big wing front splitter. Not much has been done to the production-spec NSX, as it simply adds a roll cage and racing seat with a harness. The Acura RDX that ran up the mountain last year is returning for this 2019 run. It features a modified 2.0-liter turbo that makes a respectable 350 horsepower and 330 pound-feet of torque. That extra power comes courtesy of a larger turbocharger, short-path intercooler and an electric supercharger. Can we have all that for production, please? The last Acura in the field is the same RealTime Racing TLX GT that won its class last year. There's one more NSX that'll be going up and down Pikes Peak, but not in anger. Acura is providing an NSX to act as the official pace car of the event, and it's predictably painted in the easy to pick out Thermal Orange.

Acura NSX owners receive custom short teaser movies of their personal car

In a neat bit of fan service for those who've ordered Acura's new NSX halo car, the company will make a short film that reflects the way the car's been configured. Those films are on their way to future owners as you read this. In addition, they'll get a 1:18 scale custom model of their own car, reflecting every appearance option inside and out. That's neat. So neat, in fact, that we decided to commission our own video. We got together and configured a car in the lovely Nouvelle Blue Pearl, and sent our build over to Acura. They put together a video that's mostly representative of what an owner would see. You can see our build plate (hint: it says "Autoblog – Precision Crafted By Performance Manufacturing Center" on it), and that's "our" car on the dyno starting about 22 seconds in. If you want to check out someone else's film, you can compare our build to Jay Leno's. The reason Acura can do this is that there simply aren't that many available configurations for the NSX. This is at the root of one of the main criticisms some of our editors have about the car. An NSX starts at darn close to $160,000, and there are eight paint options (not too bad), four interior color options, and three seating options. All well and good, but compare that to the 16 paint and 12 interior color/material choices in a 911 Turbo, for example, choosing a similarly high-performance car at a similar price range. And there's a further wrinkle: Porsche will paint your car to match a sample you provide, so in reality the ability for an owner to make the car uniquely theirs is infinite, if you don't mind paying for it. See also the BMW Individual program, or McLaren's MSO one-offs. We're not just talking about the MSO Defined options, but the MSO Bespoke program itself, which will basically do anything you want to the car as long as it's road legal and your check doesn't bounce. We've been to MSO, and they're not kidding: they'll build anything. So yes, these custom videos are nice fan service, and they'll certainly jazz up the buyers who've already ordered one of these dynamically impressive cars. It's a move that builds loyalty, and certainly doesn't have much of a drawback. But for us, already a bit sensitive to Acura's conservative option list for the NSX, it serves to highlight the gap between Acura and the more established brands in catering to well-off customers' desire for bespoke range-topping creations.