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Acura teases tougher looking 2017 MDX for New York

Acura is teasing its redesigned 2017 MDX with this orange-tinged rendering ahead of the three-row SUV's reveal at the 2016 New York Auto Show on March 23. The luxury automaker promises big changes for the latest model, including "substantial design enhancements, added luxury comfort and convenience features, and advanced new powertrain technology." Unfortunately, the company doesn't offer further details about those general promises. The folks at the Acura Design Studio in Torrance, CA, have much bolder styling ready for the 2017 MDX. While these lines aren't as razor-sharp as the Acura Precision Concept from the 2016 Detroit Auto Show, this SUV subtly evokes the sedan's honed look. For example, the chiseled shapes around the hood and grille are crisp, and the front and rear fenders are highly sculpted, which gives the MDX a tough demeanor. This teaser image makes the lower fascia appear a little busy because there's so much happening down there, but we're withholding judgment until the real thing debuts. We're also curious about the additional powertrain advancements Acura promises because the automaker just updated the MDX last year with its nine-speed automatic gearbox and twin-clutch Super Handling All-Wheel Drive. The company also added expanded availability of its AcuraWatch active safety suite to the 2016 model. Related Video: Redesigned and Reengineered 2017 Acura MDX to Debut at 2016 New York International Auto Show America's best-selling three-row luxury SUV to receive substantial design changes, new features and new powertrain technology TORRANCE, Calif. (Feb. 24, 2016) – Acura will unveil the redesigned and reengineered 2017 MDX luxury SUV at the 2016 New York International Auto Show on March 23. The 2017 MDX will boast substantial design enhancements, added luxury comfort and convenience features, and advanced new powertrain technology, in concert with the Acura brand's focus on Precision Crafted Performance. "We are sharpening our focus on the Precision Crafted Performance DNA of the Acura brand and the 2017 MDX will integrate new styling elements and powertrain technology that takes us another step in that direction," said John Mendel, executive vice president of American Honda Motor Co., Inc. The Acura MDX is the best-selling three-row luxury SUV of all time and Acura's best-selling SUV, with sales topping 50,000 units in each of the past three years. The 2017 MDX was designed by the Acura Design Studio in Torrance, Calif.

Performance cars overpower the Detroit Auto Show

At precisely the stroke of noon on Monday, the 2016 Acura NSX rolled on stage at the Detroit Auto Show amid plumes of smoke and dancing lights. The sounds of the powerful engine revving soared to the rafters. It was the second coming of Acura's iconic sports car, and the reveal had all of the expected trappings. Afterwards, champagne corks popped and the bubbly flowed. It was noon in Detroit, but for the green-car movement, it seemed like the clock had struck midnight. That's an exaggeration, but performance was the overwhelming theme of North America's most important show. Ford – which has helped lead the way in smaller displacement engines and early adoption of hybrid powertrains – had more than 1,500 horsepower on stage one point after it revealed the GT concept, the new F-150 Raptor and the Shelby Mustang GT350R. The NSX is technically a hybrid (it has three electric motors), but with 550-plus hp, there's no doubt this Acura was bred on the track. The theme continued throughout the show at nearly every stand. Alfa Romeo showed off the 4C Spider, which is the open-air version of a car that purports to be the spiritual successor of the high-performance 33 Stradale from 1967. On Tuesday, Cadillac is scheduled to reveal the 640-hp CTS-V with the V8 transplanted from the Corvette Z06, and the Lexus was expected to roll out its own V8-powered beast, the 467-hp GS F. For enthusiasts – especially enthusiasts with money – these are halcyon days. But make no mistake, all of this power has a purpose. Ford product chief Raj Nair said the Blue Oval uses high performance cars to develop technologies, like aerodynamics and materials, which are then shared across its lineup. "It's another proof point about how serious we are in developing innovation through performance," he said. Ford, which is rolling out at least 12 performance cars by 2020, said the sporty cars attract younger and more influential buyers to its fold, which can help burnish its image beyond adding sales volume. Toyota is taking a similar approach, senior vice president Bob Carter said, noting the Lexus RC coupe draws people into showrooms and gets them excited about the brand, even if they don't end up buying one. "They provide an aspiration and a halo that provides the attention that gets you noticed in a cluttered market," he said.

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."