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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Hondata's 2019 Acura RDX tune brings the mid-range torque

One of the big advantages to the era of turbo Hondas is that there's plenty of horsepower and torque left on the table for tuners to take advantage of. One of those companies is Hondata, and following its upgrades for the Civic and Accord, it's now tuning the Acura RDX luxury crossover. The RDX uses a turbocharged 2.0-liter engine similar to those in the Accord and the Civic Type R. In stock form, it makes 272 horsepower and 280 pound-feet of torque. With Hondata's Stage 1 tune, the company says that horsepower increases by about 10 across the rev band. Looking at the dyno graph, it also appears that peak horsepower increases by about 5 horsepower, and peak torque is up by about 15 pound-feet. Peak torque also appears to arrive sooner, and most of the torque curve seems to be up by 10 to 15 pound-feet. The increases in power and torque are available in all four of the RDX's drive modes. The Stage 2 tune increases power torque even more in Sport and Sport+ modes, and keeps Snow and Comfort modes at Stage 1 settings. Peak horsepower looks to be up about 10 over stock, but the mid-range sees as much as a 28-hp increase. Peak torque sees a huge jump of about 45 lb-ft over stock based on the dyno chart, and it's available even lower than the Stage 1's peak torque. If this all sounds good to you, you can order up a Hondata FlashPro computer for your RDX right now. It costs $695 and comes with the handheld computer for uploading or removing tunes. RDX owners in California should note that neither tune is currently CARB legal. Related Video: