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Acura considering Vezel-based compact crossover

There's a distinct benefit to automakers having their own premium brand. After all, why develop one vehicle to be sold under one nameplate if you can turn it into two? Especially if a little reconfiguration and some premium accoutrements allow said automaker to charge significantly more for the luxury version. It's a winning formula - for crossovers especially - that Toyota has used to turn the Highlander into the Lexus RX (even if the first-gen RX arrived before the original Highlander), that Ford has used to transform the Edgee into the Lincoln MKX and that General Motors has applied to the Chevrolet Suburban to turn it into the Cadillac Escalade (to name just a few of the many examples out there). And it's one to which Honda and its Acura division are certainly not unaccustomed.
Acura has adapted its Euro-spec Honda Accord into the TSX, the Civic into the ILX, the CR-V into the RDX and the Pilot into the MDX. And now that the Honda Vezel is coming to market, Acura reportedly has its eye on that as well. The idea was first introduced when Acura unveiled the SUV-X concept (shown above) at the Shanghai Motor Show this past April, just a few months after Honda revealed its Urban SUV concept that previewed the production Vezel. At the time, says Automotive News, Acura said it intended to put the concept into production in China for the Chinese market, and it's reportedly moving ahead with those plans. But now that it is, executives are wondering where else they might find buyers for the premium compact crossover.
With the Vezel soon to begin production alongside the Fit at Honda's new plant in Mexico, it wouldn't be a stretch to see the Acura version follow suit. The market does, after all, seem to be heating up with entries like the Audi Q3, BMW X1 and Mercedes-Benz GLA, and we couldn't blame Honda - pardon us, Acura - for wanting a slice of that pie.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Acura's MDX SEMA concept took the wrong parts from the NSX GT3

When it comes to SEMA show cars, the more absurd the better, such as with the 1,040-horsepower Bisimoto Hyundai Santa Fe. That's not the case with Acura's custom MDX. This crossover was designed to match the NSX GT3 racecar, and gets a custom trailer to tow it. However, instead of doing something awesome like dropping in the NSX's twin-turbo V6, Acura decided the defining characteristics of the race car were the paint, splitter, and wing. So that's what the MDX and trailer got. In addition to a matching white paint scheme with orange and black accents, the SUV wears a massive front splitter that looks like a shelf stuck close to the ground. It's the only aero modification on the vehicle, and it just looks silly, what with the massive gap between the base of the bumper and the splitter itself. There aren't any performance modifications on this SUV either, except the lowered suspension, so the only thing the splitter is likely to do is break off on the first mildly steep driveway it comes across. To complement the MDX's dubious aero aid, the custom trailer gets a "wing" at the back. Actually, it looks like Acura slapped some endplates on the back to give it a wing look. The trailer also gets running boards that extend the splitter along the side. Maybe it all works together to keep the trailering rig planted. But probably not. If Acura wants suggestions for next time, we suggest a mid-engined MDX, or perhaps one with a wild hybrid system. We'll call this a missed opportunity. Related Video: Featured Gallery Acura MDX with custom NSX GT3 Trailer: SEMA 2016 View 11 Photos Related Gallery 2017 Acura MDX SEMA concept Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Design/Style SEMA Show Acura Crossover Racing Vehicles acura mdx acura nsx gt3