2024 Acura Rdx Wa-spec Package on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Autoblog's Editors' Picks: Our complete list of the best new vehicles

It's not easy to earn an “EditorsÂ’ Picks” at Autoblog as part of the rating and review process that every new vehicle goes through. Our editors have been at it a long time, which means weÂ’ve driven and reviewed virtually every new car you can go buy on the dealer lot. There are disagreements, of course, and all vehicles have their strengths and weaknesses, but this list features what we think are the best new vehicles chosen by Autoblog editors. We started this formal review process back in 2018, so there's quite of few of them now. So what does it mean to be an EditorsÂ’ Pick? In short, it means itÂ’s a car that we can highly recommend purchasing. There may be one, multiple, or even zero vehicles in any given segment that we give the green light to. What really matters is that itÂ’s a vehicle that weÂ’d tell a friend or family member to go buy if theyÂ’re considering it, because itÂ’s a very good car. The best way to use this list is is with the navigation links below. Click on a segment, and you'll quickly arrive at the top rated pickup truck or SUV, for example. Use the back button to return to these links and search in another segment, like sedans. If youÂ’ve been keeping up with our monthly series of the latest vehicles to earn EditorsÂ’ Pick status, youÂ’re likely going to be familiar with this list already. If not, welcome to the complete list that weÂ’ll be keeping updated as vehicles enter (and others perhaps exit) the good graces of our editorial team. We rate a new car — giving it a numerical score out of 10 — every time thereÂ’s a significant refresh or if it happens to be an all-new model. Any given vehicle may be impressive on a first drive, but we wait until itÂ’s in the hands of our editors to put it through the same type of testing as every other vehicle that rolls through our test fleet before giving it the EditorsÂ’ Pick badge. This ensures consistency and allows more voices to be heard on each individual model. And just so you donÂ’t think weÂ’ve skipped trims or variants of a model, we hand out the EditorsÂ’ Pick based on the overarching model to keep things consistent. So, when you read that the 3 Series is an EditorsÂ’ Pick, yes, that includes the 330i to the M3 and all the variants in between. If thereÂ’s a particular version of that car we vehemently disagree with, we make sure to call that out.

2022 Acura NSX Type S is revealed as the most powerful NSX ever

The 2022 Acura NSX Type S is here, and it's the most impressive NSX the company has created. It now makes 600 horsepower and 492 pound-feet of torque, increases of 27 ponies and 16 pound-feet. But that's only the tip of the many little changes Acura has done to make this the ultimate NSX. Gaining that extra power involved quite a few little changes. The engine now gets larger turbochargers borrowed from the GT3 race car. The various intakes have been changed for improved cooling and airflow. The main front grille has been enlarged to allow more air into the radiators, and the outboard grilles now feature ducting for air curtains that help direct air to the side intakes. Those intakes feed more efficient intercoolers. The batteries even feature greater capacity. Power isn't the only area to receive upgrades. The Type S gets a carbon fiber roof for slightly less weight and a lower center of gravity. The aerodynamics have been tweaked with a new carbon fiber splitter, side skirts, rear spoiler and a GT3 race car-inspired rear diffuser, all of which help with downforce. The adjustable suspension, all-wheel-drive system and transmission have all been retuned for sportier driving. The latter shifts faster now and has a Rapid Downshift mode that allows you to shift to the lowest possible gear with one half-second paddle pull. Even the tires are stickier Pirelli P-Zeroes designed specifically for the NSX Type S. All of these improvements mean that the Type S is a full two seconds faster around Suzuka than a regular NSX. And if you need just that little bit more in the performance department, there is a Lightweight Package. It costs an extra $13,000 and adds carbon ceramic brakes, a carbon fiber engine cover and carbon fiber interior parts. Total weight savings is 58 pounds. Acura did pay some attention to styling, too. On top of the more aggressive aerodynamic bits, the grille has a new shape that has hints of the corporate pentagonal grille. The grille mesh is even steel instead of plastic now. The lights get dark lenses, and all the badging, mirrors and door handles are finished in black. Type S decals adorn the rear fenders. Inside, there's an Alcantara headliner and NSX and Type S logos embroidered in the seats and dashboard. One of the cars in the gallery at top is painted in an exclusive Gotham Gray matte metallic color, which will only be applied to 70 cars.