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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2023 Acura Integra Review: Can it possibly fill an icon's shoes?

Pros: Civic Si performance with greater refinement; sweet manual transmission; thrifty fuel economy; versatile hatchback Cons: Underwhelming base equipment; cramped rear headroom; some cheap interior bits in back; a CVT, really? For those of a certain age and/or certain automotive fandom, the 2023 Acura Integra represents the return of an icon. Yes, the Integra is back, and as it was in the very beginning, it’s a four-door hatchback that can be both an enthusiastsÂ’ darling or just a well-made, well-equipped compact car for those who want something a little more premium than a Honda Civic. And that last comparison is key, because the Acura Integra is basically a Honda Civic thatÂ’s been thoroughly worked over with a totally different body, stiffer structure and different(ish) interior. Admittedly, the Civic is a great place to start, as itÂ’s a terrific little sedan/hatchback that arguably outpaces its competition and does a pretty good job of being a well-made, well-equipped compact car itself. There really wasnÂ’t that much for Acura to do to rework the cabin for luxury duty, though itÂ’s certainly best realized with the optional Technology package and there are some areas (like the back seat) where the luxury touches could have been further applied. From a mechanical perspective, the Integra specifically builds off the Civic Si. It has the same 200-horsepower turbocharged engine and front-wheel drive, but with a saucier exhaust and CVT as standard. A six-speed manual is available, but only on the range-topping A-Spec with Technology package. The A-SpecÂ’s adaptive dampers also do a better job of both road-holding and ride comfort. Honestly, thereÂ’s nothing wrong at all with seeing the Integra as a more refined Civic Si. As it was in the past, the new Integra is both a luxury-adjacent sedan and a sport compact car. That means it can be a ritzier alternative to the Civics of the world, a more budget-conscious alternative to the Audi A3s, or Acura/HondaÂ’s answer to the Volkswagen GTI and GLI. No matter what you compare it to, though, we think the new Integra is a winner. Welcome back, old friend.   Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2023? The Integra is an all-new model. It technically replaces the ILX, however, which was similarly a Civic-based compact Acura.

Honda confirms 2014 Odyssey and Acura MDX for New York

Look beneath the seats of a Honda Odyssey and you'll likely find a handful of that iconic loop cereal loved by toddlers nationwide. And to show that Honda understands its minivan's target market, it is using the breakfast staple to announce its plans to reveal the updated 2014 model at next week's New York Auto Show. While the announcement is creative, it unfortunately lacks much in the way of information, leaving us with little more than a vague teaser alluding to "some innovative new features."
As expected, Honda has also confirmed we will see the production version of the 2014 Acura MDX in New York. We expect the 2014 MDX to look very much like the prototype we saw in January at the Detroit Auto Show with only slight differences. The 3.5-liter i-VTEC V6 will be offered with all-wheel drive or, in a first for MDX, front-wheel drive.
You'll find the official press snippets for both below, and we'll have live images and details on both from the New York show. Until then... Cheerio!