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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Watch an Acura NSX prototype lap the track at Mid-Ohio

As promised, Acura trotted its NSX prototype out to the mass of waiting fans ahead of today's Honda Indy 200 IndyCar race at Mid-Ohio. The hybrid supercar took to the track for a fast lap, and Acura was kind enough to attach a score of cameras to the car in order to share the event with the rest of the world.
The blue-wrapped NSX looks pretty darn good on a race track, if we do say so ourselves, and its V6 engine, coupled with its three electric motors and lithium-ion battery pack, sounds awfully sweet at full song. The automaker is promising to release its new NSX in 2015, which is still quite a ways away, so we don't expect this exhibition lap to be the last time we see a prototype in action ahead of a production debut.
Want to see the video? Of course you do. Scroll down to see the NSX take to the track like a fish takes to water.

Acura doubles CPO non-powertrain warranty to 2 years

On the same day Acura dropped a scintillating teaser for its upcoming Type S Concept, it also quietly announced some less exciting (unless you're in the market for a used Acura) news: It's improving the warranty that comes with its certified preowned (CPO) vehicles. Non-powertrain coverage is doubling from one year to two years, while powertrain coverage remains the same at seven years. Starting this year, Acura's Certified Preowned Vehicle Limited Warranty, which begins after the New Vehicle Limited Warranty, will be two years or 100,000 miles for non-powertrain coverage, a significant improvement from the previous guidelines of one year or 12,000 miles. Powertrain coverage is seven years or 100,000 miles, whichever comes first. In addition to the better warranty, Acura will offer new CPO customers a complimentary dealership maintenance service, which includes a check or change on the oil and oil filter, air intake filter, cabin air filter, rear differential fluid, brake fluid, and a tire rotation. Furthermore, CPO customers will get three free months of AcuraLink on a trial basis. Under warranty like in previous years, Acura will continue to offer "Motor Club Benefits," which includes emergency towing, flat-tire change, battery boost, emergency fuel delivery, and lockout assistance. Acura has strict rules for what can be considered for its CPO program. The car must be six model years or newer, so between 2014-2020, and it must have less than 80,000 miles on the dial.