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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

2021 Acura TLX 2.0T begins production, but the Type S will have to wait

The 2021 Acura TLX is officially rolling off the assembly line in Marysville, Ohio. This marks the beginning of a new generation for the Acura, which promises to be “the quickest, best-handling and most well-appointed sport sedan in the brandÂ’s 35-year history.” Heady words, considering the brand has produced many impressive sedans over the past few decades. Both the standard TLX and the TLX Type S will be made alongside each other, and the engines lurking within will be assembled nearby in Anna, Ohio. Only the standard TLX with the 2.0-liter turbo four-cylinder will be available initially, but the Type S and its 3.0-liter turbocharged V6 will arrive next spring.  2021 Acura TLX Advance View 22 Photos The new TLX will join a number of other Hondas and Acuras that are currently built in Ohio — the previous TLX was made here, too. One new development Acura is especially proud of is the TLXÂ’s new laser brazed roof. ItÂ’s a new process for Acura that allows the roof to be seamlessly joined with the side panels. We say seamless, because thatÂ’s literally how it looks. Acura says thereÂ’s no need for a garnish over the rain channels to cover up a seam. These new sedans will be available at dealers on September 28. We have full pricing information for all but the Type S models. The TLX ranges from $38,525 for a base 2.0T, to $47,325 for a fully-loaded version. Pricing isnÂ’t final for the Type S, but Acura says to expect a price above $50,000. It wonÂ’t be long until we get our hands on a new TLX, so watch for first impressions of AcuraÂ’s new sedan soon.

Honda to recall 1.1 million U.S. vehicles to re-replace Takata airbags

Honda said on Tuesday it would recall about 1.1 million Honda and Acura vehicles in the United States to re-replace defective Takata airbags on the driver's side. The company said it was aware of one injury linked to the defect that may have caused the airbag to rupture when it was deployed in a crash. The vehicles involved in the recall were previously repaired using specific Takata desiccated replacement inflators (PSDI-5D) or entire replacement airbag modules containing these inflators. "Those replacement inflators," Honda said in a statement, "are now deemed defective." Free repairs of the recalled cars would begin immediately in the United States with replacement parts made by alternate suppliers, Honda said. Honda became aware of the issue after a Honda Odyssey crash, where the front airbag deployed and injured the driver's arm. An investigation later showed that manufacturing issues at Takata's Mexico facility introduced excessive moisture into the inflator during assembly, leading to the problem. The total number of recalled inflators is now about 21 million in about 12.9 million Honda and Acura vehicles that have been subject to recall for replacing Takata front airbag inflators in the United States, the company said. Automakers in the United States repaired more than 7.2 million defective Takata air bag inflators in 2018, as companies have ramped up efforts to track down parts in need of replacement. Recalls Acura Honda