1999 Acura Nsx on 2040-cars

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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2002 Acura NSX fondly remembered in MotorWeek's retro clip

After a long wait, the new Acura NSX is finally here, but so far the latest generation is proving polarizing among enthusiasts. Whether it's complaints about the styling, the nearly $200,000 price, or the switch to hybrid power, nearly everyone seems to have a critique about the new sports coupe. That said, nostalgia for the original NSX remains strong, and the latest MotorWeek Retro Review of the 2002 model reminds us how different the new NSX is from the original. The 2002 model year marked the NSX's transition from pop-up headlights to fixed units, and it also features less noticeable styling tweaks along the sides and at the rear. Behind the driver, there is a 3.2-liter V6 with 290 horsepower and 224 pound-feet of torque, and it routes through a six-speed manual to get the coupe to 60 miles per hour in five seconds. There was also an available automatic gearbox with a 3.0-liter V6 that made 252 hp and 210 lb-ft. MotorWeek's review lavishes praise on the way the NSX drives by calling it "almost unflappable" and saying "body roll was almost nonexistent." With traction control off, the coupe changes character by becoming more twitchy and requiring that drivers use a careful balance of throttle and steering. Sounds perfect. Easily the best part of the review is when MotorWeek claims that a second-generation NSX is on the way. Over a decade later, that vehicle is finally, almost, on sale. Will it live up to the red-hot NSX standard of yore? We're about to find out. If you need any more nostalgia, the show previously remembered the '91 NSX, too. Related Video:

Honda reports $1.9 billion profit in first quarter despite sales lag at home

Ford, General Motors and Chrysler have been living in a world of sunshine and buttercups after their April-through-June financials hit the newswire, and Toyota is doing pretty good as well. Honda? Not so much.
While Japan's third-largest manufacturer saw $1.9 billion in profits, the 5.1-percent jump was lower than expected thanks to a drop in its home-market sales. US sales also took a sting, as Honda hasn't been able to match the SUV and truck demand that are currently permeating the American market, despite an uptick in Accord sales.
Honda's initial forecasts targeted a take of 209.3 billion yen ($2.1 billion at today's rates), and while a $200 million shortfall is nothing to sniff at, we'd hardly take this as Honda being in trouble. And even with the dip, Honda hasn't adjusted its forecast for the fiscal year, which remains at 780 billion yen ($7.9 billion).