1995 Acura Nsx Targa Red Coupe on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Acura recalls 7,387 new RLX sedans over suspension bolts

Acura has announced a recall for the 2014 RLX due to improperly tightened rear suspension bolts that could come loose and increase the risk of a crash. The National Highway Traffic Safety Administration has yet to formally issue a recall notice for the RLX, but Acura says that a total of 7,387 RLX sedans are affected, which seems to include markets outside of the US as there have only been 4,456 of the sedans sold through November.
While there isn't an official NHTSA statement, there is one complaint on the government agency's site for a similar incident that caused a driver to almost lose control of the vehicle. Recall notices will be mailed out to customers starting next month, but in the meantime, Acura has issued a press release, which is posted below, and includes contact information that will be useful for affected RLX owners.

Acura MDX PMC priced at $63,745

The 2020 Acura MDX PMC edition, first unveiled as a prototype at the 2019 New York Auto Show last spring and later shown in production form at the L.A. Auto Show this past fall, is finally arriving in showrooms. And that means we now have actual pricing: $63,745. That includes a hefty $1,995 destination fee, which is $970 more than the charge for a regular MDX and equals that of the NSX supercar. The total represents a $4,470 upcharge over the now-penultimate MDX Advance, at $59,275. What does $4,470 worth of extra specialness buy you? Let us review: Like the previous PMC version of the TLX sedan, the MDX wears trim-exclusive Valencia Red Pearl nano pigment paint, applied with a multi-stage process at the NSX factory. It's set off with gloss-black exterior elements including 20-inch 10-spoke wheels, roof panel, grille and surround, side mirrors, door handles, and antenna, with black-chrome exhaust tips. Inside, the seats are upholstered in black Milano leather with Alcantara inserts and red contrast stitching. Red stitching also appears on the steering wheel, door panels, center console and armrest, and headrests. Floor mats have A Spec logos, and metal shift paddles are also included. Besides the PMC-specific visuals, the model includes a full raft of features, including navigation, heated and ventilated front seats, heated rear seats and steering wheels, adaptive dampers, LED exterior lighting, ELS Studio premium audio, second-row captain's chairs, surround-view camera system, and more.  Beyond the content, what makes the PMC edition unique is that it's partially assembled at the brand's Performance Manufacturing Center (thus, "PMC"), where the NSX is built. Production is limited to 300 units for the U.S. market, with another 30 for Canada. Related video: Acura NSX Factory Tour