1991 Acura Nsx on 2040-cars

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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

10 best new car deals of November 2021

Sales of new cars, trucks and SUVs were drastically affected in 2020 due to the (still) ongoing coronavirus pandemic. The market started to show signs of recovery toward the end of last year before really coming on strong in the early months of 2021. Of course, then pandemic-related parts and worker shortages along with global shipping constraints started running amok and causing a great deal of pricing fluctuation and a limited supply of certain vehicles. Those problems (among other things) have led to record-high new-car transaction prices in the United States. The good news is that there are still plenty of great deals on new cars. Using data provided by TrueCar, we’ve compiled a list of some of the best automotive deals for November 2021. WeÂ’ve noted the original MSRP, the average transaction price, and the total savings in both dollars and as a percentage of the original sticker price. Basically, weÂ’ve done all the hard work for you! So now, all you need to do is compare deals, go on a few test drives, and maybe drive away in a great car (and an even better bargain).

Acura NSX coming to Detroit, the wait is almost over [w/video]

Finally. After spending years rounding three bases in the development of the second coming of the Acura NSX, we can espy home base just beyond the turn of the year. Here is your first teaser image for the profoundly anticipated coupe that will show itself in production form at the 2015 Detroit Auto Show. (We've even brightened it up for you, but feel free to see it in high-res, original form, along with a few other teaser shots, here.) What we can see of it looks like the last camouflaged prototype we saw at the 'Ring, save for switching out the prorotype's traditional headlights for Acura's jeweled units. After years of foreplay, well... let's just say we're ready. The coupe, its zirconium e-coat and its twin-turbocharged Sport Hybrid power unit – aimed at Ferrari 458 Italia performance for Audi R8 money – will be uncovered on January 12, 2015 at 11:50 AM Eastern time, and you can watch it as it happens at www.youtube.com/acura. There's a teaser video, below, to whet your appetites. Next month's NSX debut kicks off what John Mendel, executive vice president of American Honda, calls "The Year of Honda." Speaking to members of the media at an event in Detroit Tuesday, Mendel said that following the NSX, Honda will debut a new version of the Pilot SUV in 2015, as well as a redesigned Ridgeline pickup. Mendel also confirmed that Honda will launch small-displacement, turbocharged engines for use in production vehicles. As for Acura, the company's luxury division will offer the new ILX this year, and Mendel hinted that the RDX and MDX crossovers will get a few updates to make them more competitive within their respective segments. It sounds like a busy year, for sure. And we're ready and waiting (we've been waiting...) for the NSX to kick it all off. Head below to read the official confirmation statement, and to see a teaser video. Acura NSX Production Model to Make World Debut at 2015 North American International Auto Show TORRANCE, Calif., December 17, 2014 – The production version of the highly anticipated Acura NSX supercar, successor to the legendary original NSX, will make its world debut at the 2015 North American International Auto Show on January 12, 2015. The model will reflect the production design and specifications of the mid-engine Acura supercar that is slated to launch in 2015.