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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2021 Acura TLX A-Spec Long-Term Update | Infotainment system hits a pothole

The first few thousand miles of motoring in our 2021 Acura TLX A-Spec long-term test car were problem-free, but that changed after we took it on a spirited drive through the winding hills of southern Indiana. You can read about how it handled a full day of thrashing here, but this story will focus on the dead infotainment system previewed in the headline. About halfway through the twisty route, every sizable pothole or big bump in the road would cause the infotainment system to black out. A message would appear declaring “MOST NET LOSS,” and it would quickly dip to black after that. The next big pothole would cause it to flicker back on, but it never remained on for any long periods of time after this. In addition to the screen loss, the speakers would make some rather disturbing crackling noises. This continued throughout the day and for several days beyond that. If the roads I was driving on were flat or devoid of major problems, the infotainment system would generally be fine. It took a major jostling of the carÂ’s bones to cause it to act up, but Michigan provided enough of those to make the problem exceedingly annoying in a hurry. So, to the dealership it went. 2021 Acura TLX A-Spec View 51 Photos After the local dealer looked it over, they said there was a TSB out for this issue, and that theyÂ’ve seen it pop up on other RDXs and TLXs already. Turns out, there are a number of wire connectors between the infotainment system and wiring harness that are causing the problems and coming loose. The fix? Newly designed connectors from Acura, plus the wiring harness is ever so slightly freed up to allow for a bit of movement from violent impacts. Doing this (plus using the stronger new connectors) should ensure that the stress on these connectors is never so great as to cause issues again.  The job was completed under warranty and took a full day from diagnosis to the return of the car. WeÂ’ve put several hundred miles on the car since the fix, and theyÂ’ve been completely trouble-free — it sure was nice to listen to AcuraÂ’s excellent ELS audio system again. That said, this issue is one weÂ’ll follow closely to see if AcuraÂ’s fix truly is a long-term solution. WeÂ’ll have a deeper dive on how AcuraÂ’s TouchPad infotainment system works (now that itÂ’s actually working again) soon, so watch out for that update in the near future. You will be able to find all other posts on our Long-Term 2021 Acura TLX page.  Related:

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."