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Acura NSX GT3 data 'will inform future iterations' of the street car

Motorsports programs exist to drive innovation in road vehicles, and that's precisely what's happening at Honda. Acura NSX development boss Nick Robinson told Autocar that the company's work on the GT3 racing variant is directly informing future development on the road car. "In North America, we've just unveiled the GT3 version of the car, and the development team of the street car has had some involvement in its development," Robinson said. "What works well on the track will inform future iterations and updates of the street car and vice versa." But Honda is a big company that does more than build cars. Robinson paid tribute to the impact his employer's well-known motorcycle program had on the NSX. Apparently, building stuff like the CBR helped Honda with the NSX's complicated packaging. "For many years our motorcycle development teams have strived to ensure the optimum centralization of mass, ensuring the lowest possible center of gravity," Robinson told Autocar. "This leads to the best possible yaw response." Is this all a sign that a long-rumored lighter, faster NSX, potentially wearing the vaunted Type R badge, will be especially track-focused? Maybe. Robinson's comments indicate that the company is doing something with the mountains of data it collects running a GT3 program. While a pure road-focused NSX-R successor seems like it'd be a waste of that data, an NSX-based rival to the Porsche 911 GT3 RS might make a lot more sense. Related Video: News Source: AutocarImage Credit: Brendan McDermid / Reuters Motorsports Rumormill Acura Honda Coupe Racing Vehicles Performance gt3

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2021 Acura TLX 2.0T begins production, but the Type S will have to wait

The 2021 Acura TLX is officially rolling off the assembly line in Marysville, Ohio. This marks the beginning of a new generation for the Acura, which promises to be “the quickest, best-handling and most well-appointed sport sedan in the brandÂ’s 35-year history.” Heady words, considering the brand has produced many impressive sedans over the past few decades. Both the standard TLX and the TLX Type S will be made alongside each other, and the engines lurking within will be assembled nearby in Anna, Ohio. Only the standard TLX with the 2.0-liter turbo four-cylinder will be available initially, but the Type S and its 3.0-liter turbocharged V6 will arrive next spring.  2021 Acura TLX Advance View 22 Photos The new TLX will join a number of other Hondas and Acuras that are currently built in Ohio — the previous TLX was made here, too. One new development Acura is especially proud of is the TLXÂ’s new laser brazed roof. ItÂ’s a new process for Acura that allows the roof to be seamlessly joined with the side panels. We say seamless, because thatÂ’s literally how it looks. Acura says thereÂ’s no need for a garnish over the rain channels to cover up a seam. These new sedans will be available at dealers on September 28. We have full pricing information for all but the Type S models. The TLX ranges from $38,525 for a base 2.0T, to $47,325 for a fully-loaded version. Pricing isnÂ’t final for the Type S, but Acura says to expect a price above $50,000. It wonÂ’t be long until we get our hands on a new TLX, so watch for first impressions of AcuraÂ’s new sedan soon.