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2021 Acura TLX Type S officially goes on sale tomorrow

The 2021 Acura TLX Type S is arriving at Acura dealerships tomorrow. After over a decade hiatus here, we’ll have an Acura with a Type S badge available to buy once again. It wonÂ’t be too much longer until the MDX Type S joins the TLX, too. You can read everything there is to know about the TLX Type S in our first drive review. ItÂ’s the high-performance model of the four-door sedan, featuring a new 3.0-liter turbocharged V6, sport-tuned suspension and AcuraÂ’s excellent SH-AWD system. Power is rated at 355 horsepower and 354 pound-feet of torque. Acura dropped a video (you can watch below) with todayÂ’s on-sale announcement to dive into some of the nitty gritty details of this new V6.  One item the video misses is the TLXÂ’s new active exhaust system, though. ItÂ’s a new exhaust that is passed down from the NSX. As active exhausts go, this one is fairly standard. There are butterfly valves within the system that open depending on your throttle position or selected mode. Sport+ mode leaves them open 100% of the time, and theyÂ’ll even open in Comfort mode if you rev beyond 4,000 rpm. Acura says the exhaust is 5-7 decibels louder when the valves are open versus closed. If you want a new TLX Type S, the starting price is $53,325. Tack on the High Performance Wheel & Tire Package, and the price goes up to $54,125. YouÂ’ll probably want the wheel and tire package, too. The standard tires are Pirelli Cinturato P7 all-season tires, whereas the upgrade rubber gives you Pirelli P Zero summer tires. Those P Zeros are wrapping lighter wheels that save 5.8 pounds at each corner. The design is also inspired by the five-spoke wheels on the Acura NSX, so youÂ’ll be going faster and looking cooler. We have a feeling that itÂ’s $800 well spent. Related video:

2019 Acura NSX gets a refresh and an eye-catching new color

After two model years and about 1,000 deliveries to the U.S., Acura's given the 2019 model a few enhancements and a small price bump. The car debuted at The Quail, A Motorsport Gathering, during the festivities surrounding Pebble Beach. While there are no major powertrain changes, some new color options and a few chassis refinements will be appreciated by NSX fans. Let's start with the hardware, since this is a sports car, after all. Most important, there's new all-season rubber, still Continental SportContacts but the next version thereof — the 6. Acura claims better handling in all conditions, and the way tire technology has been improving, we'd believe it. The optional Pirelli Trofeo Rs remain — and remain highly recommended for anyone looking to sample the NSX on track, which is an exhilarating experience. Acura says the rest of the enhancements we'll mention shaved a full two seconds off the car's time at Suzuka, so take that for what it's worth. They consist of a 26 percent stiffer front sway bar and 19 percent stiffer rear bar; 21 percent stiffer rear toe link bushings; a 6 percent stiffer rear hub; and a new software calibration for the computer controlled bits: the SH-AWD system, magnetorheological dampers, electric power steering, and stability control systems. For a car as precisely engineered as the NSX, these are relatively significant improvements. Don't necessarily expect it to shave two seconds off your personal best lap time, but if you're highly attuned to the chassis dynamics, the '19 NSX should offer more precise and direct feedback to the driver. No need to be precisely attuned to the cosmetic changes — they're pretty obvious. Thermal Orange, a new exterior color, and the chrome beak-ectomy (it's not body colored) crown the exterior changes. Inside, the leather/Alcantara combo seats are now available in blue, and the full leather seats can be had in red. While the price for the 2019 model has gone up by $1,500, Acura says that there's now $4,700 in formerly optional equipment (power seats, satnav, premium audio, parking sensors, and sport pedals) included as standard equipment. That sounds like a good deal to us. If you want one, the order books are open and cars will be delivered starting in October. Related Video:

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.