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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Acura product roadmap leak points to 'compact Type S' and MDX Type S

The Type S moniker is back along with the 2021 Acura TLX Type S sedan. And today, the internet has sprouted some more Acura Type S news. We caught wind of a forum post on Acurazine through a thread on Reddit that includes a link to a video allegedly shown during Acura’s 2020 dealer meeting webcast. That video doesnÂ’t appear to be live anymore, but an enterprising individual happened to screenshot the most important slide from the video: AcuraÂ’s product roadmap to 2022. HereÂ’s the link youÂ’re looking for. Take this information with a grain of salt. ThereÂ’s a good chance that this intel is correct, but plans change. Most imminent is a redesigned Acura MDX with a Type S variant. We expect an MDX Type S to follow the same formula as the TLX Type S. AcuraÂ’s new 3.0-liter turbocharged V6 would be a fine candidate for this duty. With that powerplant (horsepower unknown, but likely around 400 ponies), it could punch up against SUVs like the Mercedes-AMG GLE 53, or punch down to the Ford Explorer ST. tuned suspension, plenty of appearance add-ons and sportier interior would also likely be along for the ride. ItÂ’s placed directly after the TLX on the chart timewise, so thereÂ’s a good chance that we see a new MDX soon. Next up is the one that weÂ’re especially excited about. A new Type S “compact sedan” is on the way. Acura neglected to give this one a name, which is odd, unless thereÂ’s a big secret it wants to keep. Right now, AcuraÂ’s small sedan is called the ILX. In past (and better) years, Acura named its small cars Integra and RSX. Might we see the return of the Integra name? Or perhaps RSX? ThereÂ’s precedent for an RSX Type S, and this small Acura appears to be getting the Type S treatment.  So, what might a small Acura Type S look like? The car could borrow hardware from the Civic Si, or it could borrow from the Civic Type R. A more luxurious Civic Type R with AcuraÂ’s delightful and sharp styling would be splendid. ItÂ’d be dialed back to fit the Type S name, but nearly anything would be better than the ILX wallowing at the bottom of AcuraÂ’s lineup today. WeÂ’re left to guess at the details for now, but the roadmap shows that car arriving by 2022. There are two other small nuggets of info weÂ’ll point out on this roadmap. Acura doesnÂ’t list an RDX Type S anywhere on it. That could be because the RDX was recently redesigned, so itÂ’s not one of the completely new vehicles listed in the step ladder of new product.

Autoblog Podcast #407

Episode #407 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Sebastian Blanco talk about the Michelin Challenge Bibendum, the Toyota Mirai, and the BMW 3 Series falling off the Car and Driver 10Best list. We start with what's in the Autoblog Garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #407: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Challenge Bibendum Toyota Mirai fuel cell 3 Series falls off Car and Driver 10Best list In The Autoblog Garage: 2015 Acura TLX 2015 Dodge Charger 392 Audi Prologue Concept Hosts: Dan Roth, Steven Ewing, Sebastian Blanco Runtime: 01:07:55 Rundown: Intro and Garage - 00:00 Challenge Bibendum - 18:32 Toyota Mirai - 28:20 C/D 10Best - 44:52 Q&A - 53:52 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Acura Audi BMW Dodge Toyota toyota mirai challenge bibendum