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Junkyard Gem: 1997 Acura SLX

By the second half of the 1990s, the tremendous sales success of the Ford Explorer (introduced as a 1991 model) and Jeep Grand Cherokee (introduced as a 1993 model) had made it clear clear that the future of the American road would be trucks. Any automotive manufacturer not selling a full line of SUV-ish machinery here would be irrelevant soon after the dawn of the new century, and the car-and-bike-centric American Honda Motor Company was therefore in big trouble. The Civic could be used as the basis for a small crossover SUV (which debuted here as the 1997 Honda CR-V), but Honda needed to buy time to design and produce the platform that would underpin the 2001 Acura MDX and 2003 Honda Pilot. That time was purchased via a deal to sell rebadged Isuzu trucks as Hondas and Acuras. Today's Junkyard Gem is one of those Honda-ized Isuzus, found in a Colorado boneyard. Honda began selling the Isuzu Rodeo as the Passport (recycling the name they'd used on the U.S.-market Super Cub motorcycle) for the 1994 model year, and Acura dealers started moving SLX-badged Isuzu Troopers in the 1997 model year. Just to make things interesting in the Isuzu-Honda world, North American Isuzu dealers sold Honda Odysseys with Isuzu Oasis badges at the same time. Isuzu had gone all-truck for the American market after the last Styluses (and closely related Geo Storms) were sold here as 1993 models. Sadly, Isuzu's final (non-commercial) new vehicles sold here were rebadged Chevy Trailblazers and Colorados, more than 30 years after Chevrolet began selling Isuzu Faster pickups here with LUV badges. Honda never did build any body-on-frame trucks, but that proved unnecessary in order to make some money during the CUV/SUV era. The SLX never sold particularly well, but it gave Acura dealers a luxury truck to park next to the Integras, TLs, RLs, CLs and NSXs in their showrooms. After 1999, the SLX was gone, leaving just the 2000 model year as a blank spot for Acura-badged SUVs. This truck held together like a real Honda product, getting fairly close to the 300,000-mile mark (I've found junkyard Accords with better than a half-million miles on their odometers, plus one apiece Civic and CR-V that got past 400,000 miles during their lives). The original owner's manuals were still in the glovebox when I found this truck. At the end, it appears that it was towed away for being parked illegally. Maybe the engine or transmission failed and its final owner just walked away.

There was once a Honda Civic named the Honda Integra

So it turns out there was a Honda Integra that was actually a Honda Civic. This as opposed to the Honda Integra we already knew about that was just like our Acura Integra but with Honda badges sold in different markets. We noticed the oddity while crawling about used car listings (as one is wont to do). A sedan popped up that looked suspiciously like a mid-90s Honda Civic, but there was a shiny Integra badge on the back of it. Surely, this must be somebody’s idea of being funny, right? Wrong. The Honda Integra SJ exists, and itÂ’s essentially a rebadged Honda Civic Ferio. Or "Civic Sedan" as we knew it here. In other words, that means Honda sold two Honda Integras at the same time. One of them was the Integra that we all think of upon hearing the Integra name. The other was just a Civic Ferio that was half-prettied up to increase its appeal. After all, the Integra name was luxury. Maybe you already knew all of this, but the lack of definitive information online and presence of this car for sale prompted us to do a little research. In case you were wondering, SJ stands for Sedan Joyful, so this carÂ’s full name is the Honda Integra Sedan Joyful. It was sold as such from 1996-2001 in Japan. Its mini Wikipedia entry indicates that Honda created the SJ to bring a formal sedan to the Integra range. ThatÂ’s a bit weird, though, as there was literally an Integra four-sedan at the time. You could even get it as the hot GS-R version in the United States. Japanese buyers were even luckier, as Honda offered a sedan version of the Integra Type R there. Since the Integra SJ was a rebadged Civic Ferio, it came with the same equipment and engine. The 1.5-liter D15B four-cylinder engine was being used in the Ferio at this time, so thatÂ’s what the Integra SJ was rocking. ItÂ’s one of HondaÂ’s SOHC VTEC offerings, and it made a very respectable 128 horsepower. The D15B wasnÂ’t as potent as an engine like the B16A2 found in the 1999-2000 Honda Civic Si sold here that put out 160 horses, but it was also down one camshaft. Only the intake valves are affected by the cam here, which results in less power than the DOHC VTEC engines. All that said, the engine still revved to 7,200 rpm, and its power is respectable for the size of car.  ThereÂ’s a third name for the Civic Ferio/Integra SJ, as well. If you go to Thailand, you may come across the Isuzu Vertex, which is yet another rebadged Civic Ferio.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.