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Acura Integra to capstone combustion era as EV transition begins

The recent launch of the resurrected Integra nameplate is just part of a larger shift in mission at Acura. Its leaders have repeatedly said they want Acura to be the performance brand of Honda, where driving fun and dynamics come first. However, in a new report, Acura says it plans to go big on fully electric vehicles, at even greater speed than its parent company, by skipping the hybrid step altogether. According to Acura assistant VP of sales Emile Korkor, the Integra was a capstone to the internal combustion era at Acura. It marked a sort of homecoming to the marque's performance pedigree, and once Integra is launched, the brand will move forward with electrifying its lineup. The company's plans were revealed in an Automotive News interview, where Korkor said, "We're going to bypass hybrids altogether. So our shift is going very rapidly into BEV. That's our main focus." At first blush, that seems to be at odds with brand boss Jon Ikeda's public statements about Acura. As recently as a couple of weeks ago, Ikeda was saying that he wanted to take the Integra racing, as something of a mascot for the "fun" brand at Honda. Perhaps we've been desensitized to automakers making big proclamations about EV transitions a la Jaguar, Land Rover, Bentley, and Infiniti, but typically the green messaging has not been about performance in the traditional sense. Says Korkor, "We're not just dipping our toe in the water with electric at Acura, we are jumping all in. And that's not just because we need to. It's because we want to. Acura is really focused on performance, and electrification is one of the greatest ways we can augment that performance." While electrification and performance are not mutually exclusive, we have yet to drive an EV that connects to the road as beautifully as a 1990s Integra or NSX did. Acuras have never been about power and torque. Yet they were still compelling performance cars thanks to brilliant steering and driving dynamics. Then there's the issue of what Acura represents. Back in February, Ikeda said that Acura was purposefully holding off on an EV strategy because it needed to re-establish its performance bona fides. Now, Korkor says, "The benefit of returning to the Integra right now is that it's going to help shepherd a new generation of customers and build loyalty as we move into a new era." The problem is, the Integra alone isn't enough to establish that performance cred.

2014 Acura RLX Sport Hybrid [w/video]

Having already driven and reviewed the 2014 Acura RLX this year, colleagues Steven Ewing and Jeffrey Ross poured several thousand words into apprising it, then someone took the safety off the Comments and flipped them to "Fully Automatic" because those two reviews and four brief posts were hit by more than 1,200 of your deeply felt sentiments.
People care about Acura.
Roughly half of those comments were in reply to news of this car, the 2014 RLX Sport Hybrid SH-AWD, a sedan that intends to show that Acura cares, too. Underneath a skin almost imperceptibly different from the standard RLX, the one that has given us P-AWS (Precision All-Wheel Steer), is a Super Handling All-Wheel Drive (SH-AWD) system that replaces the mechanical components it relies on in the TL and MDX with computerized sophistication and three electric motors. Top that off with more power, and the aim is to provide a machine that does a better job of getting Acura a starting spot in the premium luxury game than the erstwhile and now all-but-forgotten RL that the RLX replaces.

1997 Acura Integra Type R sells for $82,000 on Bring a Trailer

Acura Integra Type R prices are getting ridiculous. The car is absolutely superb, but the latest one to sell on Bring a Trailer went for a cool $82,000. You could likely pick up two old Acura NSXs in average condition for a similar price as the single Integra Type R. But hey, nobody ever said the value of cars made sense. Why did this particular Type R reach unrivaled heights then? A few factors are obvious. It’s a one-owner, 6,000-mile, completely original 1997 ITR (what the cool kids call the Integra Type R for short). WeÂ’re still rather flabbergasted and slightly upset the original buyer only managed 6,000 miles over the approximately 22 years of ownership, but the new owner could fix that quickly. Then again, this could be a purely speculative buy, aiding heavily in the final gavel price. Wait a few months to a year, and the value of this unmolested Type R could increase another $10,000, or more if you donÂ’t add miles. It was only a year ago to date that we wrote in near-shock about a Type R with even fewer miles (1,200) going for $63,800 at Barrett-Jackson. This car blows that previous record straight out of the water. As of now, thereÂ’s no end in sight to the increasing prices of these now-slightly-old hot Hondas. Another clean Acura Integra Type R is listed on Bring a Trailer right now, and the bid is already up to $34,567 with four days left. That car has 19,000 miles on it, and is reportedly being offered by the carÂ’s second owner, who bought it two years ago. A Honda CRX Si recently went for $33,600 on the same website. The NSXÂ’s value jump hit hard a few years ago, but now its successors are following in its footsteps again. Will there come a day when an Integra Type R hits the six-digit mark? At this rate it doesnÂ’t look far away. If you want a whole lot of what the Type R offers, without the eye-watering markup, take a long, hard look at the Integra GS-R. That trim is a great step up in performance over a base Integra, and a few easy mods gets it close to the Type R from a performance standpoint. You wonÂ’t have the cache and bragging rights that come with the R, but you also wonÂ’t be afraid to put miles on it for fear of entirely ruining the carÂ’s value. Happy Honda hunting.