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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura NSX roadster finally on its way this year?

Autobild put together a slideshow forecasting various convertibles due to arrive from 2018 to 2023. The long-prophesied Acura NSX roadster graced the first slide, reportedly prepped for market launch later this year at a price of 200,000 euros. That's about 13,000 euros more spendy than the hardtop, a relative bargain. Don't call your Goldman private banker yet, though — that Autobild slide is likely as close as any of us will get to said roadster this year. We've been doing the hokey pokey with the droptop NSX for at least six years now. In 2012 an eager enthusiast corps thought a European patent might have revealed the convertible supercar, only to realize it was Acura protecting Tony Stark's screen gem in The Avengers (pictured). In 2016, Autocar reported that Honda viewed the NSX as a platform for experiment and tests of developing technology that "help [ Honda] understand where the brand is going." Those brand explorations meant Honda was "contemplating convertible, lightweight, non-hybrid and all-electric versions." In 2017, Internet snoopers happened on patent images for a droptop coupe first dubbed the "Baby NSX," then potentially the ZSX after more snooping dug up a trademarked name. Even though production plans for a "Small NSX" actually did exist, dated to before 2008, the Small NSX/BabyNSX/ZSX turned out to be the Honda Sports Vision GranTurismo entry when Honda couldn't make a business case for the genuine article. Here we are staring down the same wishing well. Last year Acura sold 137 NSXs in the U.S. through the end of Q1, and so far this year only 67 coupes found buyers in that time. We know the NSX is a halo car, but halos work to best effect when they're visible. So all we know now is that the talented hybrid would do well with any variant that would get it more visibility, of the top-down kind, the Type R kind, perhaps a road-legal, non-hybrid GT3 kind, or any other. Related Video:

Acura NSX GT3 swings through New York en route to the track

Supercars are developed for the road, but sometimes the prospect of putting them on the track proves just too tempting to pass up. McLaren found out just that with the legendary F1, and now its racing partner Honda is doing the same with the new Acura NSX GT3 you see here. Unveiled here at the 2016 New York Auto Show, the NSX GT3 is based closely on the road-going version, but with several key differences. For starters, it ditches the trick hybrid all-wheel-drive system, not unlike the Type R we're expecting to follow. It keeps the 3.5-liter V6, but purely in twin-turbo guise (with no electrical boost in sight), driving the rear wheels through a six-speed sequential gearbox instead of the nine-speed dual-clutch transmission. The aluminum space frame carries over, but comes draped in extensively modified bodywork with more extreme aero to keep it cool and glued to the track. Since it's been designed to FIA GT3 regulations (and not the more advanced GTE), we shouldn't expect to see it competing at Le Mans against the new Ford GT (among others). But it will be in prime position to take on championships like the Pirelli World Challenge, Blancpain Endurance Series, and even the lower GT300 class of Japan's own Super GT series. Wherever it competes, though, it positively looks the business even sitting still, and we're looking forward to seeing it run. Acura Unveils NSX GT3 Racecar in New York Mar 23, 2016 - NEW YORK, NY - Twin turbocharged NSX supercar to campaign in North American competition starting 2017 - NSX slated to undergo homologation this fall as an FIA GT3 class racecar - Racecar body to be built by the Performance Manufacturing Center in Marysville, Ohio, the exclusive manufacturing home to the all-new Acura NSX supercar; engine to be produced in Anna, Ohio Acura took the wraps off a NSX GT3 racecar today at the 2016 New York International Auto Show, announcing its intention to campaign the twin-turbocharged NSX supercar in North America starting in 2017. The NSX is currently undergoing testing and slated for homologation as an FIA GT3 class racecar this fall. The unveiled Acura NSX GT3 racecar featured custom bodywork and aero components including a large deck wing spoiler, underbody diffuser and enlarged hood vents for efficient engine cooling.