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Acura NSX is industry's first supercar with a female design lead

Michelle Christensen. Unless you've been casting about the web for some behind-the-scenes takes on recent exotic car launches or were unusually curious during the early days of the sport crossover trend, her name probably means nothing to you. She grew up in Northern California, where her family drag-raced. Venerables like the 1932 Ford, Plymouth GTX, and Dodge Super Bee rolled through her family garage. And Christensen grew up designing prom dresses for friends and dreaming of working in a pit crew. In fact, she didn't even realize car design was a real profession until junior high, when her father pointed out Chip Foose at a car show. After that, she was hooked, so she went to Art Center College of Design in Pasadena, where she reimagined the Plymouth Barracuda as her senior project. Today, Christensen can add the title of lead exterior designer on the 2016 Acura NSX to her resume. The first woman to lead the shape of a supercar, Christensen actually opened up her "First!" account with Acura in 2005 when the company swooped her up the night of graduation and she became its first female exterior car designer. Her first sketch on the job was a concept for the ZDX, and the bigwigs chose her design for production. She joined the NSX team after the mid-engined concept was introduced at the 2012 Detroit Auto Show, replacing the front-engined V10 concept (we encourage you to go back and look at what was versus what is). Christensen thereafter led a crew of eight through a rework of the sheetmetal, with the focus being to keep the "emotional, 3-D kind of feeling." Reminiscing about her family's utterly unadorned '32 Ford hot rod, she said the NSX team was committed to keeping the design simple and light. Wind tunnel work led to larger bumper, hood and side intakes for better airflow on the production model. That, along with a switch in engine position, gave them a chance to go aggressive and to not only "punch more holes in it and make it more exotic," but also "take it to the gym and beef it up." In line with its decidedly un-retro rebirth, the third brake light that runs across the decklid is about the only nod to its predecessor. At age 34, we're certain we haven't seen the last of Christensen or her designs. Related Video:  

Acura TLX's early sales results look promising

Acura made a bold move earlier this year when it decided to axe two fairly popular models in the TL and TSX and replaced them with a single sedan: the TLX. After all, how often have you seen modern automakers consolidating vehicles in the lineup? But early indications have shown that the gamble might have paid off, at least so far, because the TLX has been outselling its predecessors for its first months on sale.
Acura has only released TLX sales numbers so far for August and September, but the results have been promising. In August, the company moved 2,286 of the new sedans, beating last year's figures for the same month from both the TL at 2,227 sold and the TSX at 1,755. Then in September, the newcomer did even better with 3,884 units leaving dealers to surpass the two previous vehicles combined from their 2013 monthly stats.
According to The Truth About Cars, the TLX's September numbers were even more impressive when looking even deeper into Acura sales history. It claims that you would have to go back to March 2011 when the TL sold 3,995 units to have seen it beat the new TLX. And the TSX hasn't surpassed the latest model's figure since December 2010.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.