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Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

Acura spotlights NSX pace car at Pikes Peak

You can't just have any old street car setting the pace at the Pikes Peak International Hill Climb, can you? Of course not. For that task, you'd need a supercar with exceptionally high performance capabilities. Something like the new Acura NSX, for example. Fortunately that's just what the organizers of the annual Race to the Clouds selected to serve as official pace car this year. Honda's new hybrid supercar, set to be built in Ohio, donned a unique livery, a senior PR rep behind the wheel, and a smattering of GoPro cameras to speed up the 14,110-foot mountain. Naturally the twin-turbo V6 engine, nine-speed, dual-clutch transmission, and three-motor Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) system formed an integral part of the package as well, even if its output hasn't been officially released more specifically than the "over 550 horsepower" we've been told to expect. The Japanese automaker also placed another couple dozen cameras along the 12.4-mile route and its 156 turns. Which is a good thing, considering that most of us weren't there in Colorado to see it make its run up the mountain, and nobody was there at each corner as it passed – except, of course, for the driver, Sage Marie. The rest of us will want to check out the minute-long clip Acura has released to see the NSX gun for the sky.

Driving Iron Man's Favorite Supercar, The Acura NSX | Translogic 215

There's fast, and then there's 3 electric motors plus a twin-turbo 3.5L V6 fast. On this episode of Translogic, we're dealing exclusively with the latter. Our host Jonathon Buckley heads to Atlanta, GA to experience the hybrid-electric power of the Acura NSX. Bucko even had the opportunity to chat with the car's chief engineer about how the NSX is evolving the segment, much like its predecessor did nearly 3 decades ago. "It's gonna change the automotive segment very much like that original car did," said Jason Widmer, Chief Engineer for the NSX. Referencing the all-aluminum body on the original car and the 3 extra electric motors on the current model, Jason brings to light some of the more leading edge pieces of technology in the vehicles. Between the insanely smooth acceleration and the wonderfully loud engine noises, this is one hybrid that seems to give drivers the best of both worlds. This car has so much cool tech, it's no wonder it was Iron Man's vehicle of choice in the cinema blockbuster The Avengers. This is one car you have to see to believe so check out the episode above and see what we mean! Click here to find more episodes of Translogic Click here to learn more about our host, Jonathon Buckley Acura Hybrid Performance Supercars Translogic Videos Original Video supercar electric supercar hybrid supercar electric hybrid