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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

2020 Acura RDX Review and Buying Guide | Target re-acquired

The 2020 Acura RDX is a bold compact luxury crossover that represents a return to its roots – providing some athleticism and adrenaline to a segment not known for either. We think this is a positive development, as the previous RDX lost its way a bit. However, that last RDXÂ’s biggest strength was its very spacious interior for its overall size, which carries over to the new version despite the increased athleticism. These arenÂ’t usually attributes that go together; sporty vehicles can be smaller, with poor space utilization. That isnÂ’t the case here. The turbocharged engine and advanced all-wheel drive system mean the RDX is as lively as any crossover buyer could want. The bottom line is that it has more character and a superior combination of attributes than many of its sport-luxury competitors. WhatÂ’s new with for 2020? The RDX carries over mostly unchanged for 2020 after receiving a complete redesign last year. ThereÂ’s a turbocharged engine under the hood again, instead of the V6 in the last-generation model, and the technologically-advanced Super-Handling All-Wheel Drive system also makes a return. On the outside, the chrome grille “beak” has thankfully vanished, and thereÂ’s some nifty tech in the slick interior – although its signature touchpad infotainment controller is a mixed bag. More on that below. You can read about last year's changes more fully in our 2019 Acura RDX First Drive, but in short, it's sportier, more distinctive and more luxurious than its predecessor. Part of that is the fact it's no longer based on the same vehicle platform as Honda's CR-V.   View 9 Photos What are the interior and in-car technology like? The RDXÂ’s interior is a nice place to be. In the upscale A-Spec trim we tested, most surfaces are covered with soft, premium-looking materials, including perforated leather, soft-touch plastics, and classy-looking vinyl. The RDX introduces AcuraÂ’s True Touchpad Interface, which controls the infotainment system and its 10.2-inch screen with a center-console-mounted touchpad rather than a touchscreen interface. While itÂ’s certainly a step in the right direction, the system has a relatively steep learning curve and lacks any haptic feedback. ItÂ’s ultimately not as intuitive as weÂ’d like, and that is important because itÂ’s an interface youÂ’ll be using all the time in an RDX – including to interface with the standard Apple CarPlay functionality. Note that, as of this writing, Android Auto is not supported.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.