Black On Black Gs-r W/sunroof, Two Sets Of Wheels And Tires. on 2040-cars

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How the Autoblog staff would configure the 2017 Acura NSX

The configurator for the 2017 Acura NSX is now online, and it finally lets people spec this long-delayed supercar. Technically prices start at $157,800 (after $1,800 for destination), but you can't actually get one like that yet. The iron brake rotors aren't available until late 2016, which means the carbon-ceramic rotors with black calipers are the least expensive choice at $9,900. The cost ticks up to $10,600 if you want calipers in silver or red. The build process inspired so much conversation among the Autoblog staff that we decided to share our choices with you and explain why we picked them. Let us know what you think in the comments. MICHAEL AUSTIN - $198,950: Mine's expensive, but I figure another 15 percent or so is irrelevant when the car already costs so much. I love the blue - it's alluring without being too flashy. Saddle leather is a must for me; it's definitely the best interior color. I skipped the carbon-fiber exterior sport package, just because I like the cleaner look of the standard body. Otherwise, carbon-fiber overkill: roof, rear spoiler, interior trim, and engine cover. If I had to cut costs I could sacrifice the $10,600 carbon ceramic brakes, which are probably unnecessary – but I'd have to wait until later this year. My only question is: where are the optional Michelin Pilot Super Sport tires I loved during our First Drive? CHRIS BRUCE - $180,700: I tried not to go too wild when speccing mine, but some upgrades seemed necessary. The standard black leather was too dark, so I opted for the Saddle and Alcantara, which added $1,500 to the price. I also picked with the matching black Alcantara headliner for $1,300 and the upgraded audio system for $2,800. For the outside, I loved the Nord Gray Paint, which has a little green in it, and I splurged for the $6,000 carbon fiber roof. To finish things off, I went with the silver calipers on the carbon-ceramic brakes for $10,600. STEVEN EWING - $172,700: I'm not the extravagant type. I don't want flashy colors, red calipers, or unnecessary carbon fiber crap on the outside. Give me something that flies under the radar, with the only the options I need. Plus, the NSX hardly feels like a $200,000 supercar to me. ALEX KIERSTEIN - $176,500: Japanese cars tend to look best in classic white, so I went with that for the exterior. I like a dark interior, but I also love Alcantara – so that goes on the headliner. The carbon-fiber roof is a bit of an extravagance, but this is all fantasy, right?

2014 Acura RLX

Earlier in the year, I reviewed a powder-blue Volkswagen Beetle Convertible, and I witnessed a group of high-school-aged girls ogling the car as it sat in my driveway. In my head, I found it to be a funny-yet-fitting scene that I didn't think of again until a 2014 Acura RLX showed up in my driveway. This time around, an elderly neighborhood couple stopped to give the big Acura sedan a closer look. The RLX is trying to shed past stereotypes of its predecessor, the Acura RL, just like the Beetle. Hoping to avoid becoming the de facto "grandpa car," Acura has completely reworked - and renamed - its flagship sedan.
As the bookend to the new entry-level ILX, the addition of the 2014 RLX might give Acura its strongest sedan lineup ever as the automaker looks to break the cycle of being a middle-of-the-road luxury brand. Stepping up to the big-boy table isn't going to be easy, though, as the competition keeps getting tougher. Forget cars like the Mercedes E-Class and BMW 5 Series, the Acura RLX is going to have its hands full with the likes of the Cadillac XTS, Lexus GS and Hyundai Genesis, not to mention a strong consortium of lower-priced, mid-luxury sedans like the Hyundai Azera, Toyota Avalon and Chevy Impala. The one thing all of these cars have in common is a reputation for being an old man cruiser.
I spent a week with the new RLX to see if it could shake the stigma of its outdated predecessor or if it would just leave me searching for the nearest early bird specials.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.