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Acura NSX owners receive custom short teaser movies of their personal car

In a neat bit of fan service for those who've ordered Acura's new NSX halo car, the company will make a short film that reflects the way the car's been configured. Those films are on their way to future owners as you read this. In addition, they'll get a 1:18 scale custom model of their own car, reflecting every appearance option inside and out. That's neat. So neat, in fact, that we decided to commission our own video. We got together and configured a car in the lovely Nouvelle Blue Pearl, and sent our build over to Acura. They put together a video that's mostly representative of what an owner would see. You can see our build plate (hint: it says "Autoblog – Precision Crafted By Performance Manufacturing Center" on it), and that's "our" car on the dyno starting about 22 seconds in. If you want to check out someone else's film, you can compare our build to Jay Leno's. The reason Acura can do this is that there simply aren't that many available configurations for the NSX. This is at the root of one of the main criticisms some of our editors have about the car. An NSX starts at darn close to $160,000, and there are eight paint options (not too bad), four interior color options, and three seating options. All well and good, but compare that to the 16 paint and 12 interior color/material choices in a 911 Turbo, for example, choosing a similarly high-performance car at a similar price range. And there's a further wrinkle: Porsche will paint your car to match a sample you provide, so in reality the ability for an owner to make the car uniquely theirs is infinite, if you don't mind paying for it. See also the BMW Individual program, or McLaren's MSO one-offs. We're not just talking about the MSO Defined options, but the MSO Bespoke program itself, which will basically do anything you want to the car as long as it's road legal and your check doesn't bounce. We've been to MSO, and they're not kidding: they'll build anything. So yes, these custom videos are nice fan service, and they'll certainly jazz up the buyers who've already ordered one of these dynamically impressive cars. It's a move that builds loyalty, and certainly doesn't have much of a drawback. But for us, already a bit sensitive to Acura's conservative option list for the NSX, it serves to highlight the gap between Acura and the more established brands in catering to well-off customers' desire for bespoke range-topping creations.

Honda CEO says we shouldn't expect any new sports cars

It wasn't so long ago that Honda was known for its sporty two-door models, with models ranging from the Civic del Sol to the Prelude and from the Acura Integra and RSX to the Honda S2000. But look at its range today and all you'll see are the Civic and Accord coupes. Honda has essentially let competitors like the Scion FR-S/Subaru BRZ and Nissan 370Z take the place it once claimed as its own. But if you were hoping Honda would fight back with a new coupe or convertible of its own, we're afraid you're going to have to downgrade those hopes to pipe dreams.
While in Japan ahead of the Tokyo Motor Show, Autoblog had a chance to sit down with American Honda CEO Tetsuo Iwamura (pictured at right). When we asked about the potential for a new sports coupe or convertible in the Honda or Acura lineup, he pointed to the current Civic and Accord coupes - not to mention the upcoming new NSX - but said that Honda has no replacement for any of the aforementioned models (or a rival for the FR-S or 370Z) in the pipeline, saying only that the company is monitoring potential demand.
What Iwamura-san did note was that he's a personal fan of the new S660 roadster (pictured above) set to be unveiled tomorrow, and he is pushing (or at least hoping) that it will come to North America. Given that he's head of both Honda's American office and its global automobile operations, one might think that the only person he would have to persuade is himself (well... himself, and potential buyers), but the sporty droptop looks to be about kei-sized, which sadly suggests that it may be too small for American tastes and perhaps not designed with US crash-test standards in mind anyway.

Acura 2019 RDX Prototype | New era for a popular crossover

Acura took the wraps off its sleek new RDX Prototype today at the Detroit Auto Show, displaying a completely redesigned, re-engineered crossover that heralds a new era for design and technology for the automaker. Acura says it's a pretty close representation of the production version due out midyear as a 2019 model, save for the highly stylized side mirrors and wheels. The Prototype serves as the third generation of the RDX, and Acura says it's the first full embodiment of the new exterior and interior design language first introduced on the Precision Concept, shown in Detroit in 2016, and the Precision Cockpit, a concept interior it unveiled in Los Angeles in 2016. So in addition to the Precision's diamond pentagon grille, which has already made it to the TLX, the crossover adopts the Precision sedan's low, wide stance and sculpted body panels. Compared to the outgoing RDX, the new version adds 1.2 inches of width and 2.5 inches to the wheelbase, with a shortened front overhang and wheels pushed to the corners. Headlamps and exterior lights are all LED. The RDX Prototype debuts the all-new Acura True Touchpad interface, which combines a touchscreen and remote interface in one Android-based operating system. There's a 10.2-inch full-HD display atop the center console that's operated via a remote tracking pad mapped to the center display, plus an interactive heads-up display. (Here's a good video explainer for how it works.) It also has a new and improved natural-language voice-recognition system. View 12 Photos Inside, there's more space, rear legroom and cargo space. A floating center console is inspired by the Precision Cockpit, plus high-grade materials including nappa leather, brushed aluminum and Olive Ash wood. It'll also be the first Acura SUV offered with the brand's sporty A-Spec trim, which will eventually be part of all core Acura models developed moving forward. And all RDX models will come equipped with a new ultra-wide panoramic sliding moonroof, the largest in its class. Acura is building the new RDX on an Acura-only platform that gives it a lighter and stiffened body, new chassis and all-new powertrain that it says will be its quickest and best-handling RDX to date.